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	<title>Sharisax Is Out There &#187; Public Relations</title>
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	<description>Join me on a journey down the Social Media Revolutionary Road</description>
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		<title>How To Do Social Media By The Book</title>
		<link>http://sharisax.com/2010/04/23/how-to-do-social-media-by-the-book/</link>
		<comments>http://sharisax.com/2010/04/23/how-to-do-social-media-by-the-book/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:07:52 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[Sharisax Is Out There]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[How to do social media]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing via Net]]></category>
		<category><![CDATA[Performance Social Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media books]]></category>
		<category><![CDATA[social media strategy]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=6007</guid>
		<description><![CDATA[One year ago today, I wrote my first blog post: Follow me along Social Media Revolutionary Road . . . and what a ride it&#8217;s been &#8212; life altering, for certain. The lessons keep on coming, especially on how to do this blogging gig. While there is NO one right way to blog &#8212; or [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue</title>
		<link>http://sharisax.com/2009/09/20/change-is-never-never-easy-the-old-pr-pitch-must-evolve-to-pr-2-0-dialogue/</link>
		<comments>http://sharisax.com/2009/09/20/change-is-never-never-easy-the-old-pr-pitch-must-evolve-to-pr-2-0-dialogue/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 21:35:26 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Book review]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Alert]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Putting the Public Back in PR]]></category>
		<category><![CDATA[Radian6]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Steve Rubel]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=1271</guid>
		<description><![CDATA[&#8220;PR 2.0: A Promising Future&#8221; &#8212; Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking I covered the first section, ch. 15 on Community Managers in an earlier post. And today&#8217;s article only begins to summarize some of the key points in the three very diverse chapters remaining in Part [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Yes, Shari, Micromedia can support and inspire great conversation</title>
		<link>http://sharisax.com/2009/09/16/yes-shari-micromedia-can-support-and-inspire-great-conversation/</link>
		<comments>http://sharisax.com/2009/09/16/yes-shari-micromedia-can-support-and-inspire-great-conversation/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 22:34:42 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Book review]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[#ppbpr]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Deidre Breakenridge]]></category>
		<category><![CDATA[On the Web]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social network]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=1238</guid>
		<description><![CDATA[When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo &#8212; i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power &#8220;engaging&#8221; and &#8220;enlightening&#8221; experiences &#8212; not to mention the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Community Managers: Your organization&#8217;s guide along Social Media Revolutionary Road</title>
		<link>http://sharisax.com/2009/09/13/community-managers-your-organizations-guide-along-social-media-revolutionary-road/</link>
		<comments>http://sharisax.com/2009/09/13/community-managers-your-organizations-guide-along-social-media-revolutionary-road/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 03:49:19 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Book review]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Community manager]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=1189</guid>
		<description><![CDATA[Hiring or Applying? You&#8217;ll do well to check out chapter 15 in the social media/PR 2.0 book I&#8217;ve been reviewing  &#8212; Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that &#8220;every facet of a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations</title>
		<link>http://sharisax.com/2009/09/08/no-apologies-from-this-pr-2-0-evangelist-putting-the-public-back-in-public-relations/</link>
		<comments>http://sharisax.com/2009/09/08/no-apologies-from-this-pr-2-0-evangelist-putting-the-public-back-in-public-relations/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 13:57:25 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[#ppbpr]]></category>
		<category><![CDATA[#smbookclub]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Book Club]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Trust]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=1098</guid>
		<description><![CDATA[Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend &#8212; in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion [...]]]></description>
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