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	<title>Sharisax Is Out There &#187; Making News</title>
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	<description>Join me on a journey down the Social Media Revolutionary Road</description>
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		<title>Media Relations &#8212; by the Book</title>
		<link>http://sharisax.com/2009/11/02/media-relations-by-the-book/</link>
		<comments>http://sharisax.com/2009/11/02/media-relations-by-the-book/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 05:17:46 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Blogger relations]]></category>
		<category><![CDATA[David E. Henderson]]></category>
		<category><![CDATA[Digital Era]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Making News]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[PR agency]]></category>
		<category><![CDATA[press release]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=2665</guid>
		<description><![CDATA[Let&#8217;s continue chatting about some of the tips from David E. Henderson&#8217;s &#8220;Making News in the Digital Era.&#8220;   [overview of David's book provided in previous post] “The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying the best news outlet [...]]]></description>
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