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	<title>Sharisax Is Out There &#187; Advertising</title>
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	<description>Join me on a journey down the Social Media Revolutionary Road</description>
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		<title>Handbook to guide your success in social media and more effective Public Relations efforts</title>
		<link>http://sharisax.com/2009/11/01/handbook-for-your-success-in-social-media-and-more-effective-pr/</link>
		<comments>http://sharisax.com/2009/11/01/handbook-for-your-success-in-social-media-and-more-effective-pr/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 18:02:15 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Book review]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[David E. Henderson]]></category>
		<category><![CDATA[Emmy Award]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[transparency]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=2611</guid>
		<description><![CDATA[As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: Making News in the Digital Era by David E. Henderson If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping learners on all [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Convince your boss to GO SOCIAL</title>
		<link>http://sharisax.com/2009/09/03/convince-your-boss-to-go-social/</link>
		<comments>http://sharisax.com/2009/09/03/convince-your-boss-to-go-social/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:36:21 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Convince boss]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[profitable]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[solve problems]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[Twitter for business]]></category>
		<category><![CDATA[world of business]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=1087</guid>
		<description><![CDATA[While it&#8217;s true that we are clearly in the &#8220;early adopter&#8221; stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business. So the sooner your organization hops onboard, the faster you will be able to build the customer-concentric community [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Is Social Media THE ANSWER when traditional marketing &#8220;sucks&#8221;?</title>
		<link>http://sharisax.com/2009/08/31/is-social-media-the-answer-when-traditional-marketing-sucks/</link>
		<comments>http://sharisax.com/2009/08/31/is-social-media-the-answer-when-traditional-marketing-sucks/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 22:01:05 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Future of advertising]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Year 2009]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alltop]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[community evangelist]]></category>
		<category><![CDATA[community relations]]></category>
		<category><![CDATA[Facebook for business]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Loïc Le Meur]]></category>
		<category><![CDATA[Louis Gray]]></category>
		<category><![CDATA[louisgray.com]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Renee Blodgett]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Silocon Valley]]></category>
		<category><![CDATA[Steve Patrizi]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://sharisax.com/?p=995</guid>
		<description><![CDATA[Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about &#8220;How to get the word out&#8221; and win more business now that there&#8217;s so much FREE stuff out there. THE VENUE: Grand Hyatt in San Francisco THE SPONSOR: San Francisco chapter of the American Marketing Association THE &#8220;WHY&#8221;: To discuss whether or [...]]]></description>
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		<slash:comments>15</slash:comments>
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		<title>SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives</title>
		<link>http://sharisax.com/2009/08/26/sfsu-alum-john-gumas-came-back-to-school-and-changed-our-course-of-study-and-our-lives/</link>
		<comments>http://sharisax.com/2009/08/26/sfsu-alum-john-gumas-came-back-to-school-and-changed-our-course-of-study-and-our-lives/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 14:13:34 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Future of advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Challenger Brand]]></category>
		<category><![CDATA[John Gumas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[SFSU alum]]></category>
		<guid isPermaLink="false">http://sharisaxisoutthere.wordpress.com/?p=989</guid>
		<description><![CDATA[When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life. That panel discussion and the meeting I had with John and the other panel members opened [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Advertising or Entertainment via Online Video &#8212; What&#8217;s the difference?</title>
		<link>http://sharisax.com/2009/08/16/advertising-or-entertainment-via-online-video-whats-the-difference/</link>
		<comments>http://sharisax.com/2009/08/16/advertising-or-entertainment-via-online-video-whats-the-difference/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:57:26 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Future of advertising]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Advertising Marketing Benefits of YouTube Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[YouTube XL]]></category>
		<guid isPermaLink="false">http://sharisaxisoutthere.wordpress.com/?p=863</guid>
		<description><![CDATA[Many &#8220;fortune-tellers&#8221; are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree. In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement. Here is the third in a series of [...]]]></description>
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		<slash:comments>3</slash:comments>
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