Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
How To Create Your Own Success on LinkedIn
Randy Schrum is considered one of the leading authorities on LinkedIn & Twitter and is co-manager of the #1 LinkedIn & Twitter Strategies groups. He is the author of Twitter Strategies, which teaches businesses and Twitter users how to build on their business and professional goals using twitter. I “met” him when I read his [...]
What Should Your FIRST Blog Post Be About?
I love that question about writing the very first blog post: The thought was mine, as well as that of most of my blogging students. “I want my blog to be perfect, so I’d better take a whole lot of time to think about it, research it, draft it, write it, and revise it.” Did [...]
Will a FREE WordPress Theme Work for Your Blog?
When my WordPress Meetup group discussed the new features of WordPress 3.0, I was gungho to get started. Not only did I download the upgrade, but I also decided to test out a new theme. Good thing I “tested” it on a training blog . . . because OOOPS my new theme crashed my site. [...]
The Main Reason You Should Attend a Linchpin Meetup
By the time you read this article, there will undoubtedly have been way more than 6,000 people who’ve attended Linchpin Meetups all over the world. I attended my first such event in Columbus, OH, on June 14 — The First International Linchpin Meetup Day. Meetups allow people to form groups with like-minded individuals. But what [...]
Don’t Make These Webinar Blunders
Lately WEBINARS have been Top of Mind for me: Should You be Doing Webinars? Should I? If Webinars are the way to go, here’s how to do them In a Twitter conversation, friend/colleague Karen Clark and I were discussing preferred webinar providers. Meanwhile, Anthony Russo, who monitors Twitter for keywords like webinar, found us and joined [...]
“The New Marketer” Must Be Social Media Savvy
As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association. Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and other career services. Personally [...]
Nook beats out Kindle for Superior Online Reading
A few weeks ago, one of my networking groups gave us the table topic of Your Female Role Model. At the moment my mind went blank . . . but darn, I should have thought of my very very good friend Sandy Davis who was my next door neighbor in Springfield, MO. I’ve got lots [...]
WordPress 3.0 Features “Featured” at Meetup
Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area. [Eight ways to maximize your meetup experience.] As a WordPress Blogger and student of technology, I’m a fan and regular visitor [...]
Nearby Businesses Take Note: FOURSQUARE Brings Loyal Fans
How many downloaded apps are on your SmartPhone . . . that you don’t use . . . because you don’t know how? I’ve got lots, but I wasn’t going to let Foursquare languish, especially since I need it as I adventure through the “villages” of New York City. So when my LinkedIn/Facebook connection Eric [...]
No Time for Social Media Activities? Check out a Virtual Assistant
Not everyone can spend the day Tweeting, Linking, Blogging, and Facebook-ing — even if he or she wants to. That’s why my friend and fellow BACN member, Mike Van Horn hired Andrea Dwyer and introduced her to me: I want to connect you with Andrea Dwyer, the VA who helps me with biz social media. [...]
Which Side of Digital Divide Will Your Company Be On in 2 Years?
Social Media Academy is an online learning experience for an online world, and I was fortunate to have recently completed their leadership training for social media consultants — where many of the classes were conducted by one of my first mentors SMACAD CEO Axel Schultze. SMACAD sponsors a LinkedIn group, and member Morris Pentel asked: [...]
8 Tips to Get Astounding Results from LinkedIn
Social Media Marketing Mavens is one of my favorite LinkedIn groups because the discussion topics always seem to provide opportunities for me to learn new tactics, tools, and techniques for Social Media Marketing. . . . just one more reason why LinkedIn is such a phenomenal place to “live” and learn. So when I read [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
