Sharisax Is Out There

 Blogging, Facebook, Getting Started, Personal Branding, Sharisax Is Out There, Social Media, Twitter         11 comments

My Gold Star
Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met.
So how have I done?
Below …

 Blogging, Reading, Social Media, Social Media Marketing, Twitter         25 comments

So many great choices!
Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use?
The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or …

 Career Moves, Personal Branding, Social Media Marketing         3 comments

They call it NetWORK for a reason
Making friends is first goal of networking
“People hire your awesome, amazing self,” said Dean Guadagni to more than 50 Marin Professionals at one of their recent weekly meetings. Dean’s hour-long presentation was a primer of Networking Tips for both face-to-face and online meet-ups.
…

 Best of 2009, Future of Marketing, Listening, PR 2.0, Personal Branding, Social Media         41 comments

My SFSU Business Communication students learn three rules to Business Success in their first class session:
(1) Listen Carefully
(2) Read Carefully
(3) Follow ALL Directions
The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip …

 Blogging, Blogging Basics, Personal Branding, Social Media         9 comments

Fathering a son: what's more important than that?
Many of my students have begun blogs, and their first questions seem to revolve around, “How do I get more readers?” and “How do I get people to comment?”
My standard answers have been these three:
* Comment on other people’s blogs
* Announce …

 Future of Marketing, Future of advertising, Reading, Social Media, Social Media Marketing         4 comments

Imagine the possibilities
Remember when Saturday morning meant cartoons?
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I …

 Blogging, Facebook, Reading, Sharisax Is Out There, Social Media, Twitter         17 comments

If you don
Where do I WANT to go?
NOT
Where am I going?
I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.”
Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place …

 Best of 2009, Blogging, Facebook, Future of Marketing, PR 2.0, Social Media Marketing, Twitter         15 comments

Old Rules of PR – May they RIP
When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful.
Perhaps some “old rules” may be, but not the ones DMS pointed out. …

 Future of Marketing, PR 2.0, Personal Branding, Social Media, Social Media Marketing, Twitter         15 comments

Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing
Grow your business with social media strategies, tactics, and tools,
Forget the OLD Rules of PR.
Read below for David Meerman Scott’s NEW RULES for Marketing AND PR:
1) Marketing is MORE than ads.
2) PR …

 Facebook, Future of Marketing, Guest Post, Social Media Marketing, Twitter         13 comments

Twitter will be playing a larger role in our lives
Today’s post is a guest article from Shijia Yu, a 35-year-old mom in my Business Communication class at San Francisco State. Shijia is married, has a four-year-old daughter and lots of housework so her computer …

 Future of Marketing, Personal Branding, Social Media Marketing, Twitter         11 comments

I read the above question as the title for a Forum topic, and I got excited

I’d expected some great answers to this challenge . . . but it turned out to be merely the question.

So I reasoned that I ought to spend a minute or two developing a …

 Future of Marketing, Getting Started, Social Media Marketing         5 comments

Why is it that 2/3 of small businesses fail within the first two-three years of operation?
One of the major causes for a company’s collapse is inadequate planning upfront, according to business consultant Les Ross, whom I first met this spring when he WOW-ed my SFSU advertising students with his …