Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
When Mayo Clinic Openly Values Social Media, Can Rest of World Be Far Behind?
Mayo Clinic is opening a Center for Social Media to train other health care organizations to use Twitter, YouTube and Facebook to connect patients and doctors. The new center will run workshops, offer consulting and host conferences. This article is actually about two topics and one question: 1) How a top U.S. hospital recognizes the [...]
Talk to your Social Media Person, BNI-ers: Dr. Ivan Says
My business communication adventure has veered onto an exciting new HighWay with my introduction and initiation into BNI, the largest business networking organization in the world. It all started when I read a LinkedIn request for a SOCIAL MEDIA TRAINER to join the 1st Advantage chapter of BNI in Marin County, California. And the rest, [...]
WordPress is Fast Becoming WORLD-Press for Websites & Blogs
WordPress is The Bomb! You read a lot about WordPress on this WordPress blog and you’ll be reading lots more. I’m convinced that WP is the easiest and best way for most of us to do our online publishing, and so does freelance website designer Todd E. Jones. A blogger and a social media nerd, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
You Don’t Have to Have Perfect SEO to Rank #1 on Google
Patrick Schwerdtfeger is a Social Media Phenomenon. He speaks about building online business presence — and WOWS audiences all over the world. I’ve been fortunate to have reported on two of these presentations: Social Media Victories and How to Win Them, Basic Social Media Strategies. “Today’s professionals understand the internet offers tremendous business opportunities but [...]
Listen to me . . . BEFORE you tell me what to do
As a Business Communication instructor, Social Media Evangelista, and a “regular person,” I do understand the POWER of really listening to people and the DANGERS of not listening to others — whether they be students, teachers, clients, vendors, family, or friends. At a recent 3-day workshop on Building Wealth Through Relationships with 50+ entrepreneurs, I [...]
Why Your Website Really Needs a Blog
“Blogs provide a dimension to content that you can’t get from your website.” . . . and that is only one of the insights in a great article I found online in a blog post by Michael Cohn, the Chief Technology Officer of CompuKol Communications. He has over 25 years of experience in IT and [...]
Teaching with Blogs and Twitter — When “Student Help” Means the Students Are Helping: What are you likely to learn?
My English students are practicing their writing skills on personal blogs for class assignments. A few of the students still “didn’t get it,” i.e. what was this blogging stuff all about? So I asked them all to write a paragraph with this topic sentence: “Blogs are a great way for people to build an online [...]
One-Shot Social Media Lessons Don’t Do The Trick
Summer Social Media University: Are you ready to dive in? **this month’s classes already underway, but email me if you’re interested in future classes: sharisax@aol.com After a year of offering social media classes and consulting sessions to local business friends, I have concluded that “One-Shot” experiences may fire up students, but without scheduled follow-ups, the [...]
Tips & Tabs for Your Facebook Fan Pages ["Basic" but advanced]
![Post Thumbnail of Tips & Tabs for Your Facebook Fan Pages ["Basic" but advanced]](http://sharisax.com/wp-content/uploads/2010/07/karen-Clark-150x150.jpg)
Karen Clark is as charming as her smile, and I have learned a great deal from her as we both travel along Social Media Revolutionary Road. One day Karen’s photo appeared prominently on my Facebook profile page, and the next day I met her face-to-face at a get-together for the speakers at the first SocialBiz2010 [...]
Please Do My Social Media For Me
“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ” For those of us studying How [...]
Nook Goes After Baby Boomers with Extra Large Type . . . and lower price
My BFF Sandy Davis has done it again. Recently she reported on her Electronic Book Reader research that paid off with All The Reasons To Choose Nook Over Kindle. Here’s the latest . . . Nook News! For one thing: Prices are Down Guest Post by Sandy Davis Yesterday, Barnes and Noble made an exciting [...]
If you want to see my LinkedIn profile, click on this button:
HOW TO DO SOCIAL MEDIA BY THE BOOK
