New LinkedIn Profile Feature Adds Skills, Publications, and More

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As more and more small, medium, and large organizations are learning that Social Media Is Not A Fad, their leaders and employees are understanding the power of LinkedIn to increase the chances they can be found online as the “Go-To Source” for products, services and expertise. I depend on my friend and fellow blogger Suzanne […]

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Is this Social Media “success story” silly? Or is that just my opinion?

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I participated in a Social Business conference here in the North Bay area of San Francisco, which was on the whole a great experience; however, one particular roundtable discussion left me “unimpressed” — if not downright exasperated. This technology company has had a pretty lackluster, stodgy reputation, so their “objective” was to become cool and […]

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Planning Your PR Strategy Using LinkedIn

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If you want to network with public relations professionals all over the globe, then clearly LinkedIn is the place to find them. Simply search the Group Directory for the terms “Public Relations” in “Professional Groups” and you will discover dozens of PAGES of potential groups to join. I’ve chosen a half dozen of these groups […]

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Social Media Viewpoints from “Across the Pond”

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 Guest Post         6 comments

Many of my regular readers know that after a year-and-a-half blogging about Social Media, this past summer I began to publish  DRIVING MISS SHARI to “profit” from a recent accident which lost me my driving privileges for 55 days and “Become Rich & Famous on the Web.” Right at the beginning of that process, I […]

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“I’m so lucky. I just found a way to update to ALL my sites at the same time!”

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My stomach turns, my eyes roll, and I heave a deep sigh every time I hear people say to me how lucky they are to be able to write the exact same thing on all their sites at exactly the same time . . . so that they can get on with the really important […]

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Include Customers & Partners in Framing Social Media Strategy

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One of my most significant social media mentors has been Axel Schultze, CEO of Xeesm Corp and Social Media Academy, who was one of the first New Media notables to speak to my SFSU marketing students early in 2009. Axel has experience in a wide number of industries which you can check out on his […]

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What’s Really Wrong With the “LIKE” Buttons

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When we are really “all about” LIKE — and forget what  might be most beneficial — then we’ve got a problem. The Topic Du Jour in the blogosphere is Influence vs. Popularity. One wonders why we should even be discussing the subject. Isn’t it obvious? Apparently not. Some of my favorite bloggers, including Brian Solis […]

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Is This How YOU Use LinkedIn?

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 Guest Post,LinkedIn         17 comments

Does LinkedIn “work” for you? The sad truth is that it probably does not . . . because you haven’t learned the power of this online business networking platform. More “LinkedIn Truths” are continually revealed to me by (a) reading articles from experts, (b) putting their advice into action, and (c) being amazed by what […]

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Farmville is the Training Ground for Tomorrow’s Entrepreneurs

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Mike Maynard is my newest BFF. We met “playing” LinkedIn: I ask questions, and Mike answers. When I started my new blog DRIVING MISS SHARI [DMS], the first post ended with the question “Who or what drives you?” What the heck, I thought, I’ll ask it on LinkedIn and see what happens. MIKE MAYNARD: I’m […]

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“Simple” Answers to 6 Basic Social Media Questions

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NOTE: This article is being republished for my online students in the course Social Media for Journalists: Every new enterprise —  whether it’s a new project, new class, new relationship, or a new business — begins with some degree of Confusion. The key to getting past the initial uncertainties is to (a) silence your “fear” […]

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Optimize Your Multi-Tasking: Wallace Jackson is your role model

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Crowdsourcing is part of our online democracy, i.e., the people are asked, and the people answer. I happen to like the way Wikipedia defines the term: Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee, to a large group of people, through an open call. For example, the public may be invited […]

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Online Opinion Can Make or Break a Firm: Are you listening?

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When companies like Dell and Kodak hire Chief Listening Officers, inquiring minds want to know what they are listening “to” and “for”: check FIR podcasts and Ad Age article. The big task? Data mining — and figuring out who needs the information. [Kodak Chief Listener]:“What kind of information does our marketing team need vs. our […]

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