Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers.
Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. …
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy?
A: Any person with employees, independent contractors, and visitors who may use your business computer.
With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a …
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
What Social Media “Myths” would you uncover or debate? [briefly stated]
![Post Thumbnail of What Social Media "Myths" would you uncover or debate? [briefly stated]](http://sharisax.com/wp-content/uploads/2010/12/horn-playing-statue.jpg)
4 Social Media Myths that fooled Marketers
ARTICLE HIGHLIGHTS:
Articles declaring that “email is dead” overlooked data regarding mobile email
Some consumers are more likely to buy if they “like” that brand, but that brand loyalty doesn’t necessarily translate to ROI
Don’t worry about who quits Twitter — it might not be relevant
MY COMMENT:
Love …
10 Lessons I learned about blogging from writing my first 6-part series: Saying NO to New Business
Writing my first 6-part series on this blog was like doing lab work for a college class.
Post #1: Saying NO to a prospective client may be the Best Business Move
Post #2: Avoid future problems by saying NO Now
Post #3: Investigate client/project before saying Yes — or making it a NO.
Post #4: Three main reasons …
How to use LinkedIn to help you say NO to “problem” client – Final post in series
“Call me insane, but I’ve always assumed that like myself, clients are human and therefore capable of ‘occasionally’ being confused, misinformed, or simply WRONG.
With this mindset I believe that saying ‘No’ to the client is perfectly acceptable just as long as you’re considerate about how you …
Saying NO is easy in “cultivated” relationships — 5th in series
The final two “chapters” in my Saying NO series will be based on input from LinkedIn members who helpfully contributed responses to my question:
How do you say NO to a client or customer?
I’m writing a blog post on Saying NO to Customers/Clients.
Do you have any tips or experiences on WHEN …
Three Main Reasons to Say NO to New Projects – 4th in series
The subject of turning down new business has “hit a nerve.” So many people have weighed in on this topic that I wanted to share as many opinions as possible — hence this series, which began with Saying NO to a new client may be your Best Business Move. My …
Considering a new client/project? Investigate before saying “yes” or making it a “NO” – 3rd in series
In this third article in my series of “Saying NO to prospective clients,” the content featured is the detailed response from JJ DiGeronimo, Strategic Manager for VMware, a cloud computing company. She was responding to the CompuKol version of my story introduced as a discussion topic in the LinkedIn group ForbesWoman: …
Avoid Future Problems by Saying NO Now — 2nd in series
To make continual improvements in your environment AND be more successful, according to Chris Brogan (with help from Tony Robbins), you must learn to say NO more often — at least every time it is appropriate.
Chris Brogan’s recent How to Say No post suggested starting with a Thank You, then being clear …
Saying NO to a New Client may be your Best Business Move
The end of the year is a great time to be re-examining What’s Worked and What Hasn’t — in business and personal lives & relationships.
My latest assignment for the CompuKol blog discussed How to say NO to prospective clients when doing business with them could be more trouble than value.
In …
We are all evolving in this social space [Briefly Stated]
![Post Thumbnail of We are all evolving in this social space [Briefly Stated]](http://sharisax.com/wp-content/uploads/2010/11/swans.jpg)
Practice may not make us perfect, but it certainly helps build our chops, especially as we learn to Do Social Media Right.
If you want to check out all the Don’t Do’s on Facebook, then click on Karen Clark’s guest post: “20 Facebook mistakes you should avoid.”
. . . and the …
The “Secret” to Online Success — and offline, as well: GIVERS GAIN
[Another BRIEFLY STATED post, which means that it's easy to read, think about, and add your own thoughts]
This past week at one of my face-to-face networking activities, I heard one tip about networking that really resonates with me:
When you attend any networking function, do NOT go with the idea that …
The Future of Advertising: Payment, Entertainment & Information
How can organizations “conquer the forces changing business today”?
C-Scape, a new book by Larry Kramer, journalist-turned-digital entrepreneur/venture capitalist, offers case histories and insights to help businesses make more informed decisions on what to do next during these revolutionary/evolutionary times.
Discussing the future of advertising, Larry suggests three opportunities.
“Each offers the target …
How I Used LinkedIn to Buy My New Car
When my 2003 Buick Century got rear-ended at a traffic light, and I took it to a body shop and discovered the damage was more than $4,000, I decided Time For A New Car.
Step One turned out to be checking the Enterprise Rental Car sales lot when I picked up …
If you want to see my LinkedIn profile, click on this button:
HOW TO DO SOCIAL MEDIA BY THE BOOK
