Do you want to be an A-List Influencer?

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A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm — Steve is very, very influential. He was considered an A-List Blogger [...]

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Ask 14 Questions for Success in 2011 [Briefly stated]

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Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog. Pam defines a Business Model: A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value. She lists 10 [...]

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How Twitter has changed from 2009 to 2010 [Briefly stated]

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I joined Twitter just about when my grandbaby was born . . . and that was a few weeks before Oprah, early in 2009. Back then there were somewhere around 10 million Tweeple. Now there are more than 145 million. Jack Dorsey’s visit to my San Francisco State marketing class convinced me that Twitter was [...]

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Brands are “failing” to engage properly online . . . and you should forget about geo-location: LeWeb conference highlights

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When Parisian student Cyril Renaud spent a year “abroad,” we at San Francisco State University were fortunate that he enrolled in one of my marketing classes early in 2009 —  both he and I were just beginning our immersion into All Things Social Media. Cyril is now an international business student at  The American Business [...]

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Why do people read blogs? To find personal opinions and insights on topics they care about

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When deciding if you, too, should become a blogger, then tons of questions come to mind — and one of the first should be “Why do people read blogs?” After all, if you are going to spend time and energy writing on the Global Whiteboard, you do want readers. So your blog plan needs to [...]

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What Social Media “Myths” would you uncover or debate? [briefly stated]

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4 Social Media Myths that fooled Marketers ARTICLE HIGHLIGHTS: Articles declaring that “email is dead” overlooked data regarding mobile email Some consumers are more likely to buy if they “like” that brand, but that brand loyalty doesn’t necessarily translate to ROI Don’t worry about who quits Twitter — it might not be relevant MY COMMENT: [...]

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10 Lessons I learned about blogging from writing my first 6-part series: Saying NO to New Business

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Writing my first 6-part series on this blog was like doing lab work for a college class. Post #1: Saying NO to a prospective client may be the Best Business Move Post #2: Avoid future problems by saying NO Now Post #3: Investigate client/project before saying Yes — or making it a NO. Post #4: Three main reasons to [...]

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How to use LinkedIn to help you say NO to “problem” client – Final post in series

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“Call me insane, but I’ve always assumed that like myself, clients are human and therefore capable of ‘occasionally’ being confused, misinformed, or simply WRONG. With this mindset I believe that saying ‘No’ to the client is perfectly acceptable just as long as you’re considerate about how you go about it.” – from one of 49 [...]

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Saying NO is easy in “cultivated” relationships — 5th in series

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The final two “chapters” in my Saying NO series will be based on input from LinkedIn members who helpfully contributed responses to my question: How do you say NO to a client or customer? I’m writing a blog post on Saying NO to Customers/Clients. Do you have any tips or experiences on WHEN to say [...]

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Three Main Reasons to Say NO to New Projects – 4th in series

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The subject of turning down new business has “hit a nerve.” So many people have weighed in on this topic that I wanted to share as many opinions as possible — hence this series, which began with Saying NO to a new client may be your Best Business Move. My friend Mike Van Horn, whom [...]

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Considering a new client/project? Investigate before saying “yes” or making it a “NO” – 3rd in series

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In this third article in my series of “Saying NO to prospective clients,” the content featured is the detailed response from JJ DiGeronimo, Strategic Manager for VMware, a cloud computing company.  She was responding to the CompuKol version of my story introduced as a discussion topic in the LinkedIn group ForbesWoman: Discussion: Say No Like a [...]

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Avoid Future Problems by Saying NO Now — 2nd in series

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To make continual improvements in your environment AND be more successful, according to Chris Brogan (with help from Tony Robbins), you must learn to say NO more often — at least every time it is appropriate. Chris Brogan’s recent How to Say No post suggested starting with a Thank You, then being clear and polite. Meanwhile grow [...]

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