Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers.
Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. …
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy?
A: Any person with employees, independent contractors, and visitors who may use your business computer.
With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a …
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
When “Less is More”: aka What Would Seth Do? [Briefly Stated]
![Post Thumbnail of When "Less is More": aka What Would Seth Do? [Briefly Stated]](http://sharisax.com/wp-content/uploads/2011/01/FutureBuzz-thumb-150x150.png)
Stripping a sentence down to its barest essentials is great advice, but building a community requires more than a Bare Bones effort.
My online friend and blog role model Adam Singer, whose creative thoughts have always inspired me, just wrote a post entitled “The Critical Few” in which he advocates paring …
What should you talk about at a networking event? [Briefly Stated]
![Post Thumbnail of What should you talk about at a networking event? [Briefly Stated]](http://sharisax.com/wp-content/uploads/2010/12/4-ladies1-300x225.jpg)
The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared. Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet is to find new clients through genuine conversation.
Ivan Misner, founder and …
Do you have an ONLINE PRESENCE or merely a website?
The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example.
So began an excellent article by my blogger colleague Michael Cohn, who …
Social Media Resolutions: a Checklist for Newbies
Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to …
Make IT Happen in 2011 — Eleven for ’11: Tips, lessons & predictions from end-of-2010 blogs
Just in case you are preparing your New Year’s Resolutions, you might want to check out predictions and suggestions for 2011 in these Eleven blog posts:
1) http://yhoo.it/igHzCA
Predictions for small business: paring down to the essential social media platforms based on proven successes and strong metrics; corporate blogging; more cloud computing
2) …
To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not
How do you feel about Yelp? Inquiring minds want to know.
I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the “goggle” chat. If …
Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]
![Post Thumbnail of Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]](http://sharisax.com/wp-content/uploads/2010/12/Hubspot-SMM-slides-300x177.png)
STATS on Social Media Marketing — from Hubspot slide show
90 Trillion emails sent in 2009
500 million active Facebook users
126 million blogs
10+ billion Tweets sent on Twitter since 2006
2 billion videos are streamed each day on YouTube
Social Media Marketing: enables others to advocate for your business through compelling content
Social Media is …
Do you want to be an A-List Influencer?
A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm – Steve is very, very influential.
He was …
Ask 14 Questions for Success in 2011 [Briefly stated]
![Post Thumbnail of Ask 14 Questions for Success in 2011 [Briefly stated]](http://sharisax.com/wp-content/uploads/2010/12/window-light.jpg)
Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog.
Pam defines a Business Model:
A business model describes the rationale of how an organization creates, delivers, and captures value - economic, social, or other forms of value.
She …
How Twitter has changed from 2009 to 2010 [Briefly stated]
![Post Thumbnail of How Twitter has changed from 2009 to 2010 [Briefly stated]](http://sharisax.com/wp-content/uploads/2010/12/Copy-of-hawk-eye2.jpg)
I joined Twitter just about when my grandbaby was born . . . and that was a few weeks before Oprah, early in 2009. Back then there were somewhere around 10 million Tweeple. Now there are more than 145 million.
Jack Dorsey’s visit to my San Francisco State marketing class convinced …
Brands are “failing” to engage properly online . . . and you should forget about geo-location: LeWeb conference highlights
When Parisian student Cyril Renaud spent a year “abroad,” we at San Francisco State University were fortunate that he enrolled in one of my marketing classes early in 2009 — both he and I were just beginning our immersion into All Things Social Media.
Cyril is now an international business student …
Why do people read blogs? To find personal opinions and insights on topics they care about
When deciding if you, too, should become a blogger, then tons of questions come to mind — and one of the first should be “Why do people read blogs?”
After all, if you are going to spend time and energy writing on the Global Whiteboard, you do want readers. So your …
If you want to see my LinkedIn profile, click on this button:
HOW TO DO SOCIAL MEDIA BY THE BOOK
