Twitter Week for Journalists: DAY ONE –What & Why

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 Journalism,Twitter         36 comments

Whether it’s violent protests in Egypt, character assassination of the Chicago Bears’ Jay Cutler, surprising new talent discoveries, or natural disasters, the “NEWS” is reaching us faster — intersecting with us where we are. At the forefront of this evolution/revolution is Twitter, the social media platform where simplicity is part of its brilliance. Twitter has [...]

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Which comes first: The Chicken or the Egg? The Medium or the Message?

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Long ago, business was all about building a better mousetrap and force-feeding it into homes. Long ago, publishing was all about dollars and cents (don’t mistakenly read “sense”). Long ago, free speech was easily regulated — and not particularly “free.” Today’s technology advances are creating a New Normal, and intelligent folks who want to work [...]

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What’s one difference between a blogger and a journalist?

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Bloggers do like I’m doing right now — write my thoughts just after they come to me. Journalists research . . . and then write. OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the context of this post: [...]

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When “Less is More”: aka What Would Seth Do? [Briefly Stated]

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Stripping a sentence down to its barest essentials is great advice, but building a community requires more than a Bare Bones effort. My online friend and blog role model Adam Singer, whose creative thoughts have always inspired me, just wrote a post entitled “The Critical Few” in which he advocates paring down, rather than ramping [...]

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What should you talk about at a networking event? [Briefly Stated]

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The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared.  Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet is to find new clients through genuine conversation. Ivan Misner, founder and chairman of BNI, the world’s [...]

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Do you have an ONLINE PRESENCE or merely a website?

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The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example. So began an excellent article by my blogger colleague Michael Cohn, who serves clients by building [...]

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Social Media Resolutions: a Checklist for Newbies

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Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to Get Connected is NOW. So [...]

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Make IT Happen in 2011 — Eleven for ’11: Tips, lessons & predictions from end-of-2010 blogs

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Just in case you are preparing your New Year’s Resolutions, you might want to check out predictions and suggestions for 2011 in these Eleven blog posts: 1) http://yhoo.it/igHzCA Predictions for small business: paring down to the essential social media platforms based on proven successes and strong metrics; corporate blogging; more cloud computing 2) http://celestinechua.com/blog/healthy-living Ok, we’ll [...]

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To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not

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How do you feel about Yelp? Inquiring minds want to know. I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the “goggle” chat. If you are not now a [...]

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Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]

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STATS on Social Media Marketing — from Hubspot slide show 90 Trillion emails sent in 2009 500 million active Facebook users 126 million blogs 10+ billion Tweets sent on Twitter since 2006 2 billion videos are streamed each day on YouTube Social Media Marketing: enables others to advocate for your business through compelling content Social [...]

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Do you want to be an A-List Influencer?

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A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm — Steve is very, very influential. He was considered an A-List Blogger [...]

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Ask 14 Questions for Success in 2011 [Briefly stated]

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Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog. Pam defines a Business Model: A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value. She lists 10 [...]

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