10 Easy Steps to Creating Your Own LinkedIn Group

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Starting a LinkedIn group is fast & easy Just ask Billy Rivera, one of my star students in the Social Media for Journalists online course that I teach for 33 students at Laney College. We have a great  Facebook group for student discussions, and it was my intention to add a LinkedIn group as well. […]

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Mother Nature Attacks, Social Media Assists!

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Revolutions, earthquakes, and tsunamis: What do they have in common? Answer: Social media “What fascinated most Social Media analysts was the speed at which information traveled all over the world regarding the earthquake.” Is it a coincidence , or simply the New Normal, that typically hot journalistic topics like violence and devastation are now being […]

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10 Steps to Update your LinkedIn Profile for Maximum Find-ability

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 Featured,LinkedIn         53 comments

My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on […]

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If Facebook is the Backyard BarBQ, LinkedIn is “your” Office Space

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 LinkedIn         44 comments

Welcome . .  . to all my newest LinkedIn students, who are about to discover why LinkedIn is the key social media platform to establish their professional reputations. LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses […]

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“This” Telemarketing Thing Has Gotta Change [Briefly Stated]

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Don’t you just love those telemarketers trying to sell you stuff you didn’t ask for and don’t want? NOT!! This morning “Joe” called me from Whatever. He told me he’d called and left a message the week before. He told me I’d signed up for some webinar a month ago. He told me that he […]

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So you want to GET STARTED in Social Media? Here are 7 Steps:

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In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First: This post is designed for those of you who .. a – Understand that there is a New Normal. and/or b -Have profiles on one or more social media […]

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Is the New Technology the END of Marketing? Just ask Owen

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“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet. While many people may say that the world’s […]

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Is playing Farmville a social media marketing necessity?

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 Facebook,Guest Post         12 comments

So what do you know about Farmville? For most readers of this blog — i.e., serious or somewhat serious business types learning how to use social media marketing — Farmville is a nuisance, a game played by people with nothing but time on their hands. However, it’s just possible that “we” are wrong.  According to […]

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Simple Answers to Six Basic Social Media Questions

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 Journalism         24 comments

NOTE: I am republishing this article for the benefit of the students in my online course: Social Media for Journalists AND my new entrepreneurial friends from BNI and Linked Local Marin. Want to get started with social media but don’t know what questions to ask first. Check out this article for a great video intro […]

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Adding columns to your TweetDeck Social Dashboard

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The Beauty of TweetDeck for me is being able to see several different columns of Tweet topics, lists, and followers constantly on view. And here is how to “Do It”: Three icons to right of TweetDeck logo on main tool bar 1) Yellow dialogue box: click to post update 2) Plus sign: ADD A COLUMN […]

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Organize your Tweeting with a “Social Dashboard”: TweetDeck installation tutorial: Feb 2011

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Twitter is an amazing communication platform, but the Twitter.com interface is limiting — you can only see ONE twitterstream at a time. TweetDeck is the software application I use to customize my Twitter experience. It allows me to see several columns on the screen at one time: all the people I follow a select list […]

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How NO INTERNET is Re-Defining the News

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The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom. Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students have shown their passion, intelligence, and leadership in […]

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