Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers.
Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. …
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy?
A: Any person with employees, independent contractors, and visitors who may use your business computer.
With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a …
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
So you want to GET STARTED in Social Media? Here are 7 Steps:
In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First:
This post is designed for those of you who ..
a – Understand that there is a New Normal.
and/or
b -Have profiles on one or more social …
Is the New Technology the END of Marketing? Just ask Owen
“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet.
While many people may …
Is playing Farmville a social media marketing necessity?
So what do you know about Farmville?
For most readers of this blog — i.e., serious or somewhat serious business types learning how to use social media marketing — Farmville is a nuisance, a game played by people with nothing but time on their hands.
However, it’s just possible that “we” …
Simple Answers to Six Basic Social Media Questions
NOTE: I am republishing this article for the benefit of the students in my online course: Social Media for Journalists AND my new entrepreneurial friends from BNI and Linked Local Marin.
Want to get started with social media but don’t know what questions to ask first. Check out this article for …
Adding columns to your TweetDeck Social Dashboard
The Beauty of TweetDeck for me is being able to see several different columns of Tweet topics, lists, and followers constantly on view. And here is how to “Do It”:
Three icons to right of TweetDeck logo on main tool bar
1) Yellow dialogue box: click to post update
2) Plus sign: ADD …
Organize your Tweeting with a “Social Dashboard”: TweetDeck installation tutorial: Feb 2011
Twitter is an amazing communication platform, but the Twitter.com interface is limiting — you can only see ONE twitterstream at a time. TweetDeck is the software application I use to customize my Twitter experience. It allows me to see several columns on the screen at one time:
all the people …
How NO INTERNET is Re-Defining the News
Photo by Susan Ambrosini
The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom.
Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students …
Top Ten Twitter Terms: a conversation to get you Tweeting
Follow me on Twitter @sharisax
Sometimes more is more, but often LESS is more.
That’s one of the reasons Twitter is so powerful and popular, and it’s also the reason why this post will include only Ten Twitter vocabulary items.
You can find dozens of twitter words and definitions in the wiki …
Tips to becoming a Twitter Pro — before your first Tweet
Getting started on Twitter is not difficult and could be a “No Brainer” for some of the more than 100 million Tweeple now signed on. But if you’re a journalist — or training to become one — then getting started the right way takes some thought and strategic planning in …
Twitter Week for Journalists: DAY ONE –What & Why
Whether it’s violent protests in Egypt, character assassination of the Chicago Bears’ Jay Cutler, surprising new talent discoveries, or natural disasters, the “NEWS” is reaching us faster — intersecting with us where we are.
photo by Susan Ambrosini
At the forefront of this evolution/revolution is Twitter, the social media platform where simplicity …
Which comes first: The Chicken or the Egg? The Medium or the Message?
Long ago, business was all about building a better mousetrap and force-feeding it into homes. Long ago, publishing was all about dollars and cents (don’t mistakenly read “sense”). Long ago, free speech was easily regulated — and not particularly “free.”
Today’s technology advances are creating a New Normal, and intelligent folks …
What’s one difference between a blogger and a journalist?
Bloggers do like I’m doing right now — write my thoughts just after they come to me.
Journalists research . . . and then write.
OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the …
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HOW TO DO SOCIAL MEDIA BY THE BOOK
