All the latest and greatest tools mean nothing – if you aren’t listening
I read several great blogs today — and would still be reading — if I didn’t want to share my own understanding of one important topic:
Effective social media marketing — aka REAL CONVERSATION — cannot happen without someone …
Popularity has a price: You’ve got to do some Work
Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]:
“How can I get my blog noticed?”
Interestingly enough, that question was answered in a blog posting today, April 25, from …
Social Media is Pushing Dramatic Changes in Marketing
TGIF. We’ll make this blog-lite, just in case you haven’t read my first post.
Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising …
How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.
As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized