Social Media Strategies Work in Everyday Life, too

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Writer’s Block?  Rather, so many things to say — How do you pick one post for the day? This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing it with stressed-out students and friends: Whenever Life bombards you with […]

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Marketing student compares Facebook & LinkedIn for class back in 2009

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**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.” Roxanne’s group put together an excellent power point presentation, and she […]

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What Changes is Everything

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Motion in Poetry [read to us during yoga this morning — couldn’t help but think Social Media] HERON by Leza Lowitz Still as silence what I hold in this life is thousands of years of DNA, the mystery of a moment in which what falls away is effort and what changes is everything that grows […]

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Is Facebook better for your business than your social life?

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 Facebook         7 comments

So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with […]

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Facebook is a Waste of Time

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 Twitter         10 comments

. . .  and Twitter is for Dummies, and Friendfeed, well, that’s way over the top! Just how is one supposed to counter .  . . and even live with . . . people who just don’t “get it” i.e., that the world has changed dramatically? “Everything never changes. Something has changed and it impacts […]

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The Original TWEETER — Jack Dorsey — comes to SFSU

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 Guest Post,Twitter         16 comments

Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates **GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told me that he now intends to take his future […]

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Robert Scoble lets us know: We’re All Connected

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And those valuable ties are growing deeper and wider . . . as we TWEET and BLOG and “FRIENDFEED“ According to CrunchBase, “Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog,  Scobleizer which came to prominence during his tenure as a technical evangelist at Microsoft. According […]

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When Communication Adds Up to a Big Fat Zero

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All the latest and greatest tools mean nothing — if you aren’t listening I read several great blogs today — and would still be reading — if I didn’t want to share my own understanding of one important topic: Effective social media marketing —  aka REAL CONVERSATION — cannot happen without someone to LISTEN. Let’s […]

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Commenting on other blogs will build traffic on yours

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Popularity has a price: You’ve got to do some Work Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]: “How can I get my blog noticed?” Interestingly enough, that question was answered in a blog posting today, April 25, from Problogger.net, one of […]

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Press Releases and Advertising are Dead

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Social Media is Pushing Dramatic Changes in Marketing TGIF. We’ll make this blog-lite, just in case you haven’t read my first post. Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes […]

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Follow Me Along Revolutionary Road

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 Archive,Blogging,Facebook,Sharisax Is Out There,Twitter         Comments Off on Follow Me Along Revolutionary Road

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized

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