The NEW Marketer at Work: A day in the life of Justin Fong

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 Guest Post,Twitter         1 comment

Justin Gets a PR gig More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research. Justin Fong was one of a half dozen students who had a double-dose, taking both my PR and my Advertising […]

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15 Social Media Maxims for Marketers – My Comments

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Sharing and commenting is the “name of the game” in the Social Media World, so I’m re-distributing a great post I read Monday morning by Erik Qualman and including my own comments on each maxim. Like the structure of a blog — where you read the most recent entry first — I’m starting with number […]

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10 Reasons Why Baby Boomers Like Me Should Embrace Social Media

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The Future is NOT just “in the future.” The Future is NOW! Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for getting caught up in all […]

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Twitter for Business: Beyond Twitter 101

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 Twitter         6 comments

Today’s Twitter Lesson: How Microblogging Builds Community Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that! ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters] TWO: Twitter creator Jack Dorsey has […]

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What should U TWEET: Twitter 101 Lesson 4

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What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for […]

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Life on Twitter made easier than Life on Mars — Try Tweetdeck

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 Twitter         5 comments

If you love getting organized, you’ll love Tweetdeck Tweetdeck is the key that not only opens the door to greater accessibility but can make your entire Twitter experience so much fun — especially for those who love easy organization. How Tweetdeck works: 1. Download Tweetdeck (TweetDeck runs on the Adobe AIR runtime. To use TweetDeck, […]

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Twitter 101: Be Choosy when selecting first Tweeple to Follow

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 Blogging,Twitter         18 comments

The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” […]

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Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE

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 Twitter         39 comments

Stupid is such a loaded word: you never know how someone else will react if they hear the word So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose To Use The Power of Twitter. [BTW, as of Dec 2009, […]

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Personal Branding is Powerful Strategy in Social Media

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 Blogging,Twitter         8 comments

The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is […]

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Blogging is New World Pathway

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 Blogging         5 comments

“Write your own blog post everyday, but spend twice as much time reading other people’s blogs — and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In […]

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Wise up on social media: recommended reading

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To Be or Not to Be . . . ahead of the social media curve Sharing is the Name of the Game . . .  that’s a Big Reason why “we” blog AND why books get written and read. Several people recently have asked What I’m reading, and I have to smile . . . […]

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In celebration of Mommie’s Day

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Here are pics of my Grandbaby, and his mom, dad and granny: Tweet

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