With 100’s of social media platforms, which do you choose to use?

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 Blogging,Twitter         25 comments

Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use? The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or incorporate your participation into your daily routine. But what […]

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Network Your Way . . . to wherever you want to be

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They call it NetWORK for a reason “People hire your awesome, amazing self,” said Dean Guadagni to more than 50 Marin Professionals at one of their recent weekly meetings. Dean’s hour-long presentation was a primer of Networking Tips for both face-to-face and online meet-ups. Read on for some of Dean’s advice and a few lists […]

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Listening Redux: First rule to success in business

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My SFSU Business Communication students learn three rules to Business Success in their first class session: (1) Listen Carefully (2) Read Carefully (3) Follow ALL Directions The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip and move on. That […]

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What to Blog? My story about Peter

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 Blogging         16 comments

Many of my students have begun blogs, and their first questions seem to revolve around, “How do I get more readers?” and “How do I get people to comment?” My standard answers have been these three: * Comment on other people’s blogs * Announce your new posts on Facebook, Twitter, Friendfeed, and LinkedIn * Enable […]

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What Info is HOT on my computer screen today?

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Remember when Saturday morning meant cartoons? This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives. So I figured I’d share some of […]

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Managing MY Online Presence: A Road Map

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Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help […]

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Yes, Thomas, we do have to throw out those OLD RULES of PR

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When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful. Perhaps some “old rules” may be, but not the ones DMS pointed out. Here below is my response to Thomas’ comment: Thomas, have you ever […]

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Performance Social Media FACEBOOK PAGE is up and running

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 Twitter         15 comments

Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing Forget the OLD Rules of PR. Read below for David Meerman Scott’s NEW RULES for Marketing AND PR: 1) Marketing is MORE than ads. 2) PR is MORE than mainstream media. 3) YOU are what you Publish. […]

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How do YOU manage your Online/Social Media presence?

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 Twitter         11 comments

I read the above question as the title for a Forum topic, and I got excited I’d expected some great answers to this challenge . . . but it turned out to be merely the question. 🙁 So I reasoned that I ought to spend a minute or two developing a workable strategy. Read on […]

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Give your Ideas the Power to Grow your Business

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 Interview         5 comments

Why is it that 2/3 of small businesses fail within the first two-three years of operation? One of the major causes for a company’s collapse is inadequate planning upfront, according to business consultant Les Ross, whom I first met this spring when he WOW-ed my SFSU advertising students with his Internet Marketing presentation. Many students […]

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Business will rebound when firms learn and use today’s new resources for marketing

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 Interview         12 comments

Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy. The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with seemingly insurmountable challenges from foreclosures to furloughs to bankruptcies. It […]

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What to TWEET about — Part Two

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 Blogging,Twitter         15 comments

Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most […]

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