No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations

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 Blogging,Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion […]

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Convince your boss to GO SOCIAL

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While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business. So the sooner your organization hops onboard, the faster you will be able to build the customer-concentric community […]

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Is Social Media THE ANSWER when traditional marketing “sucks”?

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Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there. THE VENUE: Grand Hyatt in San Francisco THE SPONSOR: San Francisco chapter of the American Marketing Association THE “WHY”: To discuss whether or […]

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SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives

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When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life. That panel discussion and the meeting I had with John and the other panel members opened […]

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Old Hat press releases will no longer cut it

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 Blogging,Twitter         10 comments

Part II: My notes on PRWeb Social News Release show For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES. However in the New Media World, we now have the SOCIAL NEWS […]

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Get FOUND on the Web — through Online News Releases

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 Blogging         2 comments

Part I: SEO PRWeb and Vocus sponsored a webinar on “How to Use Online News Releases to Drive Social Media Campaigns” : so I thought I’d “ruminate” over the material by “taking notes” as a blog post. That way, we all can get smarter. Steps to SEO A. Identify a profitable target key phrase B. […]

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Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours

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 Blogging,Featured         15 comments

A few weeks ago,  I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens […]

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The Life “Well-Led” – career and living advice from Marty Nemko

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With his distinctive voice and great tips for finding money and work, Marty Nemko was certain to be a household name — or so I’d thought. But many people, whom I told that I’d be going to hear him at the Marin Professionals meeting this week, didn’t know him. So that’s one of many reasons […]

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Advertising or Entertainment via Online Video — What’s the difference?

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 Guest Post         3 comments

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree. In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement. Here is the third in a series of […]

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No guarantees, but here are tips to “Go Viral”

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 Guest Post         8 comments

The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting. Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according to David Meerman Scott and other pundits, […]

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Viral Video — Advertising left Madison Avenue for Your Avenue

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 Facebook,Guest Post         2 comments

Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services? What’s viral and how do you do it? My Public […]

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How am I doing? My online presence roadmap 2-week checkup

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Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met. So how have I done? Below is my “roadmap” list, followed by my […]

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