How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!

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 Blogging         21 comments

So you’re ready . . . to join the Blogosphere with your own individual views. It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go. GETTING STARTED is always the hardest part of a new endeavor. So here’s […]

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The Magic of LinkedIn: Making your PROFILE work for you

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 LinkedIn         12 comments

LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals. The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your professional life. One tip sent me home to update […]

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Let’s have a little fun with Twitter today: Personalizing your background

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 Twitter         24 comments

Brand your Twitter Account If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity. Many online sources offer free Twitter backgrounds, and you can try Google for […]

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So now you can Tweet . . . What comes next? Getting Started lessons continue:

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 Twitter         10 comments

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing. You have gotten past that, haven’t you? Let’s chat Today’s Getting Started lesson is going to “resemble” a conversation . . . However, since I’m the only one in the room, I’ll have to […]

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How to get started . . . using social media for growing your business

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 Twitter         10 comments

“Overview of Social Media/Internet Marketing” “Twitterville” “Groundswell“ “Beyond the Hype” “OK, already, I’m convinced. Now what do I pick up first?” So you finally “get it”: You can’t Get It without an Online Presence. But getting started is a lot like being a toddler put into a playpen with a bunch of new toys: What […]

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The “Secret” to pumping your own Google Juice: External Links

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 Blogging         6 comments

Getting started in Social Media is all about JUST DOING IT! That’s what I continue to do — and exactly what I suggest to those listening to me. [Those NOT listening to me get the same advice, and I know it’s just a matter of time until they, too, jump in.] My TWO Biggies this […]

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Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue

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“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse chapters remaining in Part […]

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Yes, Shari, Micromedia can support and inspire great conversation

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 Facebook,Twitter         1 comment

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the […]

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Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani

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I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate […]

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Community Managers: Your organization’s guide along Social Media Revolutionary Road

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Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a […]

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Social Media Tools — are just “tools,” not the all-important-strategies

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 Blogging         2 comments

Part 3: Putting the PUBLIC Back in Public Relations If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance. Because Brian and Dierdre devote […]

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Facilitating Conversations: Talking the Talk – Part 2 of my glimpse into Putting PUBLIC Back in PR

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 Blogging         5 comments

Want to join the discussion of “How Social Media is Reinventing the Aging PR Business”? I did yesterday when I began the day writing my take-aways from Part 1: “The True Value of New PR” — Putting the Public Back in PR by Brian Solis and Deirdre Breakenridge — and ended the day engaging in […]

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