Blogging, Book review, Facebook, Future of Marketing, Getting Started, LinkedIn, Reading, Social Media Basics, Social Media Marketing, YouTube         No comments

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

 Best of 2009, Blogging, Facebook, Featured, LinkedIn, Social Media Basics, Social Media Marketing, Twitter, YouTube         17 comments

As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …

 Future of advertising, Guest Post, Social Media Marketing, YouTube         3 comments

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree.
In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement.
Here is the …

 Best of 2009, Future of Marketing, Future of advertising, Getting Started, Guest Post, Social Media Marketing, Viral, YouTube         8 comments

The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting.
Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according …

 Facebook, Future of Marketing, Future of advertising, Guest Post, Social Media Marketing, Viral, YouTube         2 comments

Spiraling Beyond Control
Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services?
What’s viral and …

 Best of 2009, Future of advertising, Guest Post, Social Media, Twitter, YouTube         18 comments

Hawks can TWEET, can
Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates
**GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told …