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25 August 2009

Old Hat press releases will no longer cut it

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 Blogging,Twitter         10 comments

Part II: My notes on PRWeb Social News Release show For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES. However in the New Media World, we now have the SOCIAL NEWS […]

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9 August 2009

How am I doing? My online presence roadmap 2-week checkup

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Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met. So how have I done? Below is my “roadmap” list, followed by my […]

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9 August 2009

With 100’s of social media platforms, which do you choose to use?

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 Blogging,Twitter         25 comments

Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use? The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or incorporate your participation into your daily routine. But what […]

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25 July 2009

Managing MY Online Presence: A Road Map

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Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help […]

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18 July 2009

Yes, Thomas, we do have to throw out those OLD RULES of PR

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When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful. Perhaps some “old rules” may be, but not the ones DMS pointed out. Here below is my response to Thomas’ comment: Thomas, have you ever […]

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12 July 2009

Performance Social Media FACEBOOK PAGE is up and running

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 Twitter         15 comments

Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing Forget the OLD Rules of PR. Read below for David Meerman Scott’s NEW RULES for Marketing AND PR: 1) Marketing is MORE than ads. 2) PR is MORE than mainstream media. 3) YOU are what you Publish. […]

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1 July 2009

How do YOU manage your Online/Social Media presence?

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 Twitter         11 comments

I read the above question as the title for a Forum topic, and I got excited I’d expected some great answers to this challenge . . . but it turned out to be merely the question. 🙁 So I reasoned that I ought to spend a minute or two developing a workable strategy. Read on […]

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13 June 2009

What to TWEET about — Part Two

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 Blogging,Twitter         15 comments

Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most […]

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5 June 2009

The NEW Marketer at Work: A day in the life of Justin Fong

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 Guest Post,Twitter         1 comment

Justin Gets a PR gig More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research. Justin Fong was one of a half dozen students who had a double-dose, taking both my PR and my Advertising […]

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30 May 2009

10 Reasons Why Baby Boomers Like Me Should Embrace Social Media

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The Future is NOT just “in the future.” The Future is NOW! Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for getting caught up in all […]

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29 May 2009

Twitter for Business: Beyond Twitter 101

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 Twitter         6 comments

Today’s Twitter Lesson: How Microblogging Builds Community Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that! ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters] TWO: Twitter creator Jack Dorsey has […]

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23 May 2009

What should U TWEET: Twitter 101 Lesson 4

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What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for […]

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