PR 2.0,Social Media Marketing,Twitter         2 comments

Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

 Blogging,Facebook,Personal Branding,PR 2.0,Twitter         No comments

Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday.
So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same …

 Blogging,Social Media Marketing,Twitter         1 comment

This morning as I was catching up with some of the blog posts I missed yesterday, I stopped for a deeper look at the Mashable article on Five Top Trends from experts attending  the recent BlogWorld Expo.
One of my intentions is to find at least one post a day to …

 Blogging,Facebook,PR 2.0,Social Media Marketing,Twitter         4 comments

What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …

 Blogging,Facebook,LinkedIn,Social Media Marketing,Twitter         17 comments

As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …

 Personal Branding,Twitter,Twitter Basics         24 comments

Brand your Twitter Account
If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity.
Many online sources offer free Twitter backgrounds, and you can …

 Future of advertising,Personal Branding,PR 2.0,Social Media Marketing,Twitter,Twitter Basics         10 comments

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?

Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …

 Social Media Marketing,Twitter,Twitter Basics         10 comments

“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”

“OK, already, I’m convinced.
Now what do I pick up first?”

So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …

 Book review,Facebook,PR 2.0,Social Media Marketing,Twitter         1 comment

See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …

 Facebook,Guest Post,Personal Branding,Twitter         17 comments

I couldn’t wait.
Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media.
Without further ado, here is Zahid:

Guest Poster Zahid Lilani: Voice …

 Blogging,Book review,PR 2.0,Social Media Marketing,Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling.
Art, imagination, creation are products of passion. Passion is the …

 Blogging,PR 2.0,Social Media Marketing,Twitter         10 comments

Part II: My notes on PRWeb Social News Release show
Images are now expected: photo by my friend Susan Ambrosini
For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS …