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2 November 2009

Media Relations — by the Book

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Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post] “The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying the best news outlet [...]

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30 October 2009

From creating Buzz to real-time Trends: Reading my favorite blogs is just like taking out toys and playing with them

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Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday. So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same time. Where to start? [...]

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18 October 2009

Top Trends in Blogging & Twitter via Mashable

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This morning as I was catching up with some of the blog posts I missed yesterday, I stopped for a deeper look at the Mashable article on Five Top Trends from experts attending  the recent BlogWorld Expo. One of my intentions is to find at least one post a day to write a comment or [...]

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15 October 2009

Reading: Social Media tips, stats, and updates. What are people talking about?

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My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel free to comment below — that “tip” is also recommended in [...]

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14 October 2009

Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

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As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.” Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . . . but what [...]

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3 October 2009

Let’s have a little fun with Twitter today: Personalizing your background

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Brand your Twitter Account If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity. Many online sources offer free Twitter backgrounds, and you can try Google for [...]

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30 September 2009

So now you can Tweet . . . What comes next? Getting Started lessons continue:

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You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing. You have gotten past that, haven’t you? Let’s chat Today’s Getting Started lesson is going to “resemble” a conversation . . . However, since I’m the only one in the room, I’ll have to [...]

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28 September 2009

How to get started . . . using social media for growing your business

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“Overview of Social Media/Internet Marketing” “Twitterville” “Groundswell“ “Beyond the Hype” “OK, already, I’m convinced. Now what do I pick up first?” So you finally “get it”: You can’t Get It without an Online Presence. But getting started is a lot like being a toddler put into a playpen with a bunch of new toys: What [...]

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16 September 2009

Yes, Shari, Micromedia can support and inspire great conversation

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When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the [...]

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14 September 2009

Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani

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I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate [...]

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8 September 2009

No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations

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Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion [...]

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25 August 2009

Old Hat press releases will no longer cut it

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Part II: My notes on PRWeb Social News Release show For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES. However in the New Media World, we now have the SOCIAL NEWS [...]

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