Viewing Category » Social Media Strategy
30 August 2010

What to Tweet So Your Company Becomes a Brand All-Star

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“What to Tweet” articles have been among the most popular on my blog. That’s why I suggested the topic to Michael Cohn, founder and CTO of CompuKol Communications — when he asked me to write a guest post for his very popular social media for business blog.
I’d been reading …

25 August 2010

Are Blog Carnivals Worth the Trouble?

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What’s a blog carnival anyway? I read about them in a chapter of Patrick Schwerdtfeger’s book Webify Your Business and so I signed up for one. But it didn’t seem like there was much going on, so I posted the question on LinkedIn:
Who’s had experience with Blog Carnivals?
The Best …

9 August 2010

When Mayo Clinic Openly Values Social Media, Can Rest of World Be Far Behind?

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Mayo Clinic is opening a Center for Social Media to train other health care organizations to use Twitter, YouTube and Facebook to connect patients and doctors. The new center will run workshops, offer consulting and host conferences.
This article is actually about two topics and one question:
1) How a top U.S. …

6 August 2010

Talk to your Social Media Person, BNI-ers: Dr. Ivan Says

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My business communication adventure has veered onto an exciting new HighWay with my introduction and initiation into BNI, the largest business networking organization in the world.
It all started when I read a LinkedIn request for a SOCIAL MEDIA TRAINER to join the 1st Advantage chapter of BNI in Marin …

4 August 2010

WordPress is Fast Becoming WORLD-Press for Websites & Blogs

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WordPress is The Bomb!
You read a lot about WordPress on this WordPress blog and you’ll be reading lots more. I’m convinced that WP is the easiest and best way for most of us to do our online publishing, and so does freelance website designer Todd E. Jones. A blogger and …

1 August 2010

What to Tweet to Stand Out from the Masses

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Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control.  People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …

18 July 2010

Teaching with Blogs and Twitter — When “Student Help” Means the Students Are Helping: What are you likely to learn?

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My English students are practicing their writing skills on personal blogs for class assignments. A few of the students still “didn’t get it,” i.e. what was this blogging stuff all about?
So I asked them all to write a paragraph with this topic sentence:
“Blogs are a great way for people to …

10 July 2010

Please Do My Social Media For Me

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“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”

For  those …

18 June 2010

Don’t Make These Webinar Blunders

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Lately WEBINARS have been Top of Mind for me:

Should You be Doing Webinars? Should I?

If Webinars are the way to go, here’s how to do them

In a Twitter conversation,  friend/colleague Karen Clark and I were discussing preferred webinar providers. Meanwhile, Anthony Russo, who monitors Twitter for keywords like webinar,  found us …

16 June 2010

“The New Marketer” Must Be Social Media Savvy

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As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …

3 June 2010

Nearby Businesses Take Note: FOURSQUARE Brings Loyal Fans

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How many downloaded apps are on your SmartPhone . . . that you don’t use . . . because you don’t know how?
I’ve got lots, but I wasn’t going to let Foursquare languish, especially since I need it as I adventure through the “villages” of New York City.
So when my …

28 May 2010

No Time for Social Media Activities? Check out a Virtual Assistant

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Not everyone can spend the day Tweeting, Linking, Blogging, and Facebook-ing — even if he or she wants to. That’s why my friend and fellow BACN member, Mike Van Horn hired Andrea Dwyer and introduced her to me:

I want to connect you with Andrea Dwyer, the VA who helps …

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