Future of Marketing, Future of advertising, Guest Post, Sharisax Is Out There, Social Media Marketing         No comments

Justice Marshall aka @SocialNature on Twitter believes that relationships are the foundation of business and happiness, and that makes lots of sense as Justice and I are Tweeting one another — learning from one another — and supporting one another.
When Justice recently Tweeted about a conference he’d attended about …

 Featured, Future of Marketing, Sharisax Is Out There, Social Media Marketing         13 comments

Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:

“Marketing is only ONE component. We must shift in all departments. Social Media …

 Blogging, Blogging Basics, Featured, Getting Started, Social Media Marketing         3 comments

My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …

 Future of Marketing, Getting Started, Social Media Marketing         2 comments

Too often companies forget the second part of this scenario:
Firms are in business (1) to make profits by offering products and services
(2) to satisfy the unmet needs of their customers.
Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may …

 Future of Marketing, Social Media Marketing         4 comments

Social Media is all about seeing what others are saying

“The snowstorm is over. Everything is white. So now what?”
How do we make social media relevant to company executives? Everyone hears the buzz, but many companies do not understand today’s marketing environment, and they don’t know where to start.
That’s where programs …

 Career Moves, Future of Marketing, Social Media, Social Media Marketing         4 comments

Want to make money online sharing your passion?
Is this you?

“I absolutely love animals, children, cooking, gardening, investing, ______[fill-in your own]_________. But how can I make money doing it?”

George Kao recently conducted a Teleclass outlining the principles he follows to make a living by helping others do just that- put …

 Future of Marketing, Guest Post, Social Media Marketing         1 comment

Guest Post by Axel Schultze
Axel Schultze was the first social media guru I brought into my Public Relations class at San Francisco State at the beginning of 2009.

He is the founder and CEO of Xeequa Corp. a social media software company, helping businesses to create a better customer experience. In …

 Future of Marketing, Social Media Marketing, Viral         4 comments

The Science of Social Media Marketing:
WHY THINGS GO VIRAL
To find out, you can read student Synang Chhan’s Tips on Going Viral, but you may also want to know the scientific, i.e. observed and verifiable reasons behind the huge audiences for some Internet content — besides the fact that they …

 Blogging, Book review, Facebook, Future of Marketing, Getting Started, LinkedIn, Reading, Social Media Basics, Social Media Marketing, YouTube         No comments

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

 Getting Started, Social Media Marketing, Twitter         No comments

I love Twitter Search!
Because I use Tweetdeck . . . and because I’m interested in the
Future of Advertising,
Twitter for Business,

Twitter Lists,
Facebook for Business,
and the Future of Newspapers,
I can have a constant stream of TWEETS about all of those subjects.
Today, in my Twitter for Business column …

 Future of Marketing, Getting Started, Social Media Marketing         1 comment

The newest and most compelling Social Media tools from around the world — sponsored by Social Media Academy.

Social Media Tools Week – New Date 11/16 – 11/21
Highlights from the Welcome Keynote
Axel Schultze, Founder Social Media Academy
November 16, 2009
Educated purchasing decisions are changing business

Networks provide trusted sources of information.
Social media …

 Facebook, Future of Marketing, Getting Started, Personal Branding, Reading, Sharisax Is Out There, Social Media Marketing         2 comments

Twitter is like my personal bookstore, but so is most of Web 2.0
photos by Howard Blum
Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the …