Viewing Category » Social Media Marketing
13 August 2010

Twitter for Business by the Numbers: 7 Ways to Tweet-For-Profit

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Twitter Power for Business is an awesome LinkedIn group if you want to hobnob with folks who understand and use the power of  the ultra-popular microblogging site to (a) listen, (b) converse, (c) promote, and (d) build profits.
This blog recently featured “What to Tweet to Stand out from the …

28 July 2010

You Don’t Have to Have Perfect SEO to Rank #1 on Google

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Patrick Schwerdtfeger is a Social Media Phenomenon. He speaks about building online business presence — and WOWS audiences all over the world. I’ve been fortunate to have reported on two of these presentations: Social Media Victories and How to Win Them, Basic Social Media Strategies.

“Today’s professionals understand the internet offers …

20 July 2010

Why Your Website Really Needs a Blog

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“Blogs provide a dimension to content that you can’t get from your website.”

. . . and that is only one of the insights in a great article I found online in a blog post by Michael Cohn, the Chief Technology Officer of CompuKol Communications. He has over 25 years of …

16 June 2010

“The New Marketer” Must Be Social Media Savvy

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As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …

3 June 2010

Nearby Businesses Take Note: FOURSQUARE Brings Loyal Fans

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How many downloaded apps are on your SmartPhone . . . that you don’t use . . . because you don’t know how?
I’ve got lots, but I wasn’t going to let Foursquare languish, especially since I need it as I adventure through the “villages” of New York City.
So when my …

27 April 2010

Social Media Monitoring: Critical for Business Success

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Success with social media strategies requires monitoring and reporting, but with so many tools available, what should you choose?
This was a Discussion Topic that has so far generated 88 comments on the LinkedIn group: Future Social Media. Among the individual site recommendations was a response from Alan Stevenson who …

17 April 2010

How TO DO Facebook Right . . . If You Care About Your Online Reputation

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When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani.  Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …

25 March 2010

Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …

21 March 2010

The Future of Advertising: A Google AdWords HOW-TO

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from My Friend & Guest Poster Deepak Gupta
Savvy marketer Deepak Gupta has become a great friend through Twitter, and when I read about what he learned from two days at a Google Grants Workshop at their Headquarters in California earlier this year, I wanted to learn more about how to …

18 March 2010

Inbound Marketing: Build Genuine Relationships for Mutual Gain

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Are you a HubSpot Fan?
If you are, then this article will be “speaking to the choir,” but if you don’t know anything about HubSpot AND you’re trying to learn everything Out There about Social Media, read on.
Initially, I “stumbledupon” HubSpotTV, which is a weekly Friday afternoon podcast featuring Karen Rubin …

10 March 2010

Online Relationships Lead to Lots of Learning: Guest Post on Art of Selling from one of my new fav Tweeple

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Justice Marshall aka @SocialNature on Twitter believes that relationships are the foundation of business and happiness, and that makes lots of sense as Justice and I are Tweeting one another — learning from one another — and supporting one another.
When Justice recently Tweeted about a conference he’d attended about …

8 March 2010

Marketing Should Be the LAST Department to Be in Social Media

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Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:

“Marketing is only ONE component. We must shift in all departments. Social Media …

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