
From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.]
It’s not like we all need yet another social network site to add to our online plate, right? That was my first question when I began to hear the buzz surrounding Google+, the new social network platform that’s reportedly aiming to kill Facebook. If you check out my article on Simple Answers to 6 Basic [...]
“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. [...]
One of my favorite LinkedIn groups for industry discussions is FUTURE SOCIAL MEDIA. In a recent conversation, group members offered the social media questions most asked of them. Can you answer any of these 15 questions? OR Are any of these YOUR own questions? 1. Is Social Media a buzz or here to stay? 2. [...]
If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.] We are indeed living in [...]
No, this is NOT going to be “the” answer to the subject “How social media really works” — only one, but an interesting one. I just met freelance copywriter David McCauley via LinkedIn when he responded to my post How to increase blog readership. Now we are connected on both LinkedIn and Facebook, and we’ve [...]
Got that LinkedIn Company Page up and running? If not, here’s how: Add your Company to LinkedIn. This article is STEP TWO in creating a company website on fast growing, highly respected, professional social media platform LINKEDIN, with more than 100 million members worldwide — and now a “public” company . Still not convinced? Read my [...]
LinkedIn has become the official business outpost in cyberspace with more than 100 million professional business people now registered. This well-respected social media platform is the right place — and this is the right time — for your organization to set up and maintain a detailed description of who you are and what you do. Recent [...]
How do you feel about Yelp? Inquiring minds want to know. I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the "goggle" chat. If you are not now a [...]
STATS on Social Media Marketing — from Hubspot slide show 90 Trillion emails sent in 2009 500 million active Facebook users 126 million blogs 10+ billion Tweets sent on Twitter since 2006 2 billion videos are streamed each day on YouTube Social Media Marketing: enables others to advocate for your business through compelling content Social [...]
Why isn’t your Marketing 2.0 working? That was the title of a great blog article I just read by Mark Gibson, a certified inbound marketing professional with 29 years of international sales, marketing and business success. Mark’s post addressed common concerns expressed by many Baby Boomer entrepreneurs and managers, some of whom believe Social Media [...]
Many of my regular readers know that after a year-and-a-half blogging about Social Media, this past summer I began to publish DRIVING MISS SHARI to “profit” from a recent accident which lost me my driving privileges for 55 days and “Become Rich & Famous on the Web.” Right at the beginning of that process, I [...]