Viewing Category » Social Media Basics
9 February 2010

How Many of These Social Media Questions Can You Answer?

Post Thumbnail of How Many of These Social Media Questions Can You Answer?

My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

30 January 2010

Beginner Blogger’s Workshop: What do I blog about?

Post Thumbnail of Beginner Blogger's Workshop: What do I blog about?

Q: Why do you want to blog?

A: Because it’s new and I want to do it.

Q: What do you want to blog about?

A: I don’t know. You tell me.

Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers.
Six …

25 December 2009

Resolve to Manage Your Online Presence — Lists only go so far . . .

Post Thumbnail of Resolve to Manage Your Online Presence -- Lists only go so far . . .

“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

22 December 2009

Every­one was a new­bie at one time when it comes to social media

Post Thumbnail of Every­one was a new­bie at one time when it comes to social media

Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication.
Not all of them, though.
Below is a …

20 December 2009

1,734 Uses for Social Media – Look ‘em Up in Tamar’s “Text”

Post Thumbnail of 1,734 Uses for Social Media - Look 'em Up in Tamar's "Text"

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

10 December 2009

10 Mistakes Made by Social Media Newbies

Post Thumbnail of 10 Mistakes Made by Social Media Newbies

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.

Bob asked me:
“What do Newbies typically do wrong?”

Putting on my …

27 November 2009

Social Media Marketing 101: More strategies to get you started

Post Thumbnail of Social Media Marketing 101: More strategies to get you started

It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started.
"I am always doing that which I do not know how to do in order …

25 November 2009

What to Tweet? Yes, you can mix personal with business

Post Thumbnail of What to Tweet? Yes, you can mix personal with business

I’m planning a Twitter workshop for some of my BabyBoomer friends, who are finally getting the idea that Twitter isn’t going away — and maybe they ought to jump aboard sooner rather than later.
There’s a whole lot of confusion out there: note the “Digital Divide” that Janis Johnson and …

14 October 2009

Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

Post Thumbnail of Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants -- BACN

As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …

6 October 2009

The Magic of LinkedIn: Making your PROFILE work for you

Post Thumbnail of The Magic of LinkedIn: Making your PROFILE work for you

Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …

28 September 2009

How to get started . . . using social media for growing your business

Post Thumbnail of How to get started . . . using social media for growing your business

“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”

“OK, already, I’m convinced.
Now what do I pick up first?”

So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …

3 September 2009

Convince your boss to GO SOCIAL

Post Thumbnail of Convince your boss to GO SOCIAL

Small steps, but the climb is worth it
While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.
So the sooner your organization hops …

EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.