LinkedIn,LinkedIn Basics,Personal Branding,Sharisax Is Out There,Social Media Basics         1 comment

One of the treasured opportunities for BNI [Business Networking International] members is the time we get to present an extended Infomercial to our “salesforce,” i.e. our chapter members.
Next week I plan to condense my 2-hour LinkedIn workshop into seven minutes — to provide an outline of tips for filling out …

 Guest Post,Social Media Basics,Social Media Strategy         4 comments

My business communication adventure has veered onto an exciting new HighWay with my introduction and initiation into BNI, the largest business networking organization in the world.
It all started when I read a LinkedIn request for a SOCIAL MEDIA TRAINER to join the 1st Advantage chapter of BNI in Marin …

 Sharisax Is Out There,Social Media Basics         3 comments

Summer Social Media University: Are you ready to dive in?
**this month’s classes already underway, but email me if you’re interested in future classes: sharisax@aol.com
After a year of offering social media classes and consulting sessions to local business friends, I have concluded that “One-Shot” experiences may fire up students, but …

 Featured,Getting Started,PR 2.0,Social Media Basics,Social Media Strategy         28 comments

“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”

For  those …

 Facebook,Facebook Basics,Getting Started,Social Media Basics         7 comments

“Facebook Follies” can be avoided when you know what you’re doing with your FB Friends.
At a recent workshop for Newbies, we began chatting about Facebook Do’s and Don’ts and then more basic questions like “Why is the Wall called the Wall?” and “How do you make sense of everything that …

 Facebook,Facebook Basics,Featured,Social Media Basics,Social Media Marketing,Social Media Strategy         17 comments

When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani.  Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …

 Featured,Getting Started,LinkedIn,LinkedIn Basics,Personal Branding,Social Media Basics         42 comments

How do I love LinkedIn?
Let me count the ways — and share them — so everyone can improve their Return on Time Investment.
This week I’m conducting workshops entitled:

“I’m on LinkedIn . . . Now WHAT?”

Below is a list of what we discussed until time ran out. So …

 Blogging,Facebook,Getting Started,LinkedIn,Sharisax Is Out There,Social Media Basics,Social Media Strategy,Twitter         28 comments

My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

 Blogging,Blogging Basics,Getting Started,Social Media Basics         4 comments

Q: Why do you want to blog?

A: Because it’s new and I want to do it.

Q: What do you want to blog about?

A: I don’t know. You tell me.

Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers.
Six …

 Best of 2009,Blogging,Facebook,Getting Started,Social Media Basics,Twitter         14 comments

“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

 Getting Started,Guest Post,Social Media Basics         5 comments

Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication.
Not all of them, though.
Below is a …

 Blogging,Book review,Facebook,Getting Started,LinkedIn,Social Media Basics,Social Media Marketing         No comments

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …