Blogging, Facebook, Getting Started, LinkedIn, Sharisax Is Out There, Social Media, Social Media Basics, Twitter         21 comments

My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

 Blogging, Blogging Basics, Getting Started, Social Media Basics         4 comments

Q: Why do you want to blog?

A: Because it’s new and I want to do it.

Q: What do you want to blog about?

A: I don’t know. You tell me.

Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers.
Six …

 Best of 2009, Blogging, Facebook, Getting Started, Social Media Basics, Twitter         13 comments

“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

 Getting Started, Guest Post, Listening, Social Media Basics         5 comments

Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication.
Not all of them, though.
Below is a …

 Blogging, Book review, Facebook, Future of Marketing, Getting Started, LinkedIn, Reading, Social Media Basics, Social Media Marketing, YouTube         No comments

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

 Best of 2009, Featured, Getting Started, Listening, Social Media Basics         77 comments

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.

Bob asked me:
“What do Newbies typically do wrong?”

Putting on my …

 Facebook, Getting Started, LinkedIn, Social Media, Social Media Basics, Twitter         7 comments

It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started.
"I am always doing that which I do not know how to do in order …

 Getting Started, Social Media, Social Media Basics, Twitter, Twitter Basics         No comments

I’m planning a Twitter workshop for some of my BabyBoomer friends, who are finally getting the idea that Twitter isn’t going away — and maybe they ought to jump aboard sooner rather than later.
There’s a whole lot of confusion out there: note the “Digital Divide” that Janis Johnson and …

 Best of 2009, Blogging, Facebook, Featured, LinkedIn, Social Media Basics, Social Media Marketing, Twitter, YouTube         17 comments

As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …

 Best of 2009, Career Moves, Facebook, Featured, Getting Started, LinkedIn, Personal Branding, Social Media Basics         12 comments

Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …

 Best of 2009, Future of Marketing, Getting Started, Social Media Basics, Social Media Marketing, Twitter, Twitter Basics         6 comments

“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”

“OK, already, I’m convinced.
Now what do I pick up first?”

So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …

 Future of Marketing, Social Media Basics, Social Media Marketing         8 comments

Small steps, but the climb is worth it
While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.
So the sooner your organization hops …