Viewing Category » Sharisax Is Out There
28 October 2010

Is this Social Media “success story” silly? Or is that just my opinion?

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I participated in a Social Business conference here in the North Bay area of San Francisco, which was on the whole a great experience; however, one particular roundtable discussion left me “unimpressed” — if not downright exasperated. This technology company has had a pretty lackluster, stodgy reputation, so their “objective” was to become cool and […]

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17 October 2010

Planning Your PR Strategy Using LinkedIn

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If you want to network with public relations professionals all over the globe, then clearly LinkedIn is the place to find them. Simply search the Group Directory for the terms “Public Relations” in “Professional Groups” and you will discover dozens of PAGES of potential groups to join. I’ve chosen a half dozen of these groups […]

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11 October 2010

“I’m so lucky. I just found a way to update to ALL my sites at the same time!”

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My stomach turns, my eyes roll, and I heave a deep sigh every time I hear people say to me how lucky they are to be able to write the exact same thing on all their sites at exactly the same time . . . so that they can get on with the really important […]

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2 October 2010

What’s Really Wrong With the “LIKE” Buttons

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When we are really “all about” LIKE — and forget what  might be most beneficial — then we’ve got a problem. The Topic Du Jour in the blogosphere is Influence vs. Popularity. One wonders why we should even be discussing the subject. Isn’t it obvious? Apparently not. Some of my favorite bloggers, including Brian Solis […]

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24 September 2010

Farmville is the Training Ground for Tomorrow’s Entrepreneurs

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Mike Maynard is my newest BFF. We met “playing” LinkedIn: I ask questions, and Mike answers. When I started my new blog DRIVING MISS SHARI [DMS], the first post ended with the question “Who or what drives you?” What the heck, I thought, I’ll ask it on LinkedIn and see what happens. MIKE MAYNARD: I’m […]

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22 September 2010

“Simple” Answers to 6 Basic Social Media Questions

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NOTE: This article is being republished for my online students in the course Social Media for Journalists: Every new enterprise —  whether it’s a new project, new class, new relationship, or a new business — begins with some degree of Confusion. The key to getting past the initial uncertainties is to (a) silence your “fear” […]

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21 September 2010

Optimize Your Multi-Tasking: Wallace Jackson is your role model

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Crowdsourcing is part of our online democracy, i.e., the people are asked, and the people answer. I happen to like the way Wikipedia defines the term: Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee, to a large group of people, through an open call. For example, the public may be invited […]

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18 September 2010

Online Opinion Can Make or Break a Firm: Are you listening?

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When companies like Dell and Kodak hire Chief Listening Officers, inquiring minds want to know what they are listening “to” and “for”: check FIR podcasts and Ad Age article. The big task? Data mining — and figuring out who needs the information. [Kodak Chief Listener]:“What kind of information does our marketing team need vs. our […]

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15 September 2010

How social media reunites friends to show an outpouring of Pure Love

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My friend and colleague Stuart Friedman has many beautiful attributes, and they seem to have come together to produce a remarkable video tribute to a school classmate, who is battling a serious disease. He posted it on Facebook, but you can see it here: How can you use social media to bring joy, comfort, and […]

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30 August 2010

What to Tweet So Your Company Becomes a Brand All-Star

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“What to Tweet” articles have been among the most popular on my blog. That’s why I suggested the topic to Michael Cohn, founder and CTO of CompuKol Communications — when he asked me to write a guest post for his very popular social media for business blog. I’d been reading CompuKol Communication for quite awhile, […]

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27 August 2010

How to Inspire the AHA Moment: Ask Anne

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Expatriate Coach Anne Egros uses social media to check in back home, especially with LinkedIn — where I met her via a comment on the guest post by Victoria Ipri: 8 Tips to Get Astounding Results with LinkedIn Anne Egros, Pharm D, is an independent professional coach, based in Brussels, the Capital of Europe and home […]

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9 August 2010

When Mayo Clinic Openly Values Social Media, Can Rest of World Be Far Behind?

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Mayo Clinic is opening a Center for Social Media to train other health care organizations to use Twitter, YouTube and Facebook to connect patients and doctors. The new center will run workshops, offer consulting and host conferences. This article is actually about two topics and one question: 1) How a top U.S. hospital recognizes the […]

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