Blogging, Book review, Facebook, Future of Marketing, Getting Started, LinkedIn, Reading, Social Media Basics, Social Media Marketing, YouTube         No comments

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

 Facebook, Future of Marketing, Getting Started, Personal Branding, Reading, Sharisax Is Out There, Social Media Marketing         2 comments

Twitter is like my personal bookstore, but so is most of Web 2.0
photos by Howard Blum
Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the …

 Future of Marketing, Getting Started, PR 2.0, Reading, Social Media, Social Media Marketing, Twitter         2 comments

Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

 Blogging, Facebook, Future of Marketing, Getting Started, PR 2.0, Personal Branding, Reading, Social Media, Twitter         No comments

Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday.
So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same …

 Blogging, Facebook, Getting Started, PR 2.0, Reading, Social Media Marketing, Twitter         3 comments

What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …

 Book review, Future of Marketing, PR 2.0, Reading         5 comments

“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking

I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse …

 Book review, Facebook, PR 2.0, Reading, Social Media Marketing, Twitter         1 comment

See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …

 Blogging, Book review, Future of Marketing, PR 2.0, Reading, Social Media Marketing, Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling.
Art, imagination, creation are products of passion. Passion is the …

 Blogging, Reading, Social Media, Social Media Marketing, Twitter         25 comments

So many great choices!
Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use?
The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or …

 Future of Marketing, Future of advertising, Reading, Social Media, Social Media Marketing         4 comments

Imagine the possibilities
Remember when Saturday morning meant cartoons?
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I …

 Blogging, Facebook, Reading, Sharisax Is Out There, Social Media, Twitter         17 comments

If you don
Where do I WANT to go?
NOT
Where am I going?
I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.”
Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place …

 Best of 2009, Blogging, Facebook, Future of Marketing, Getting Started, Personal Branding, Reading, Social Media, Social Media Marketing, Twitter         22 comments

The Future is NOT just “in the future.” The Future is NOW!
Dive in!
Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for …