Viewing Category » PR 2.0
6 December 2009

ABC’S of PR: One Student’s Wide Angle View

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I met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.
Magan is a senior at University of Georgia. As a PR …

8 November 2009

Use your Blog to become the GO-TO Source for Information

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Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.

the TIME
the SKILLS
the COMMITMENT

Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking …

2 November 2009

Media Relations — by the Book

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Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

1 November 2009

Handbook to guide your success in social media and more effective Public Relations efforts

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As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping …

30 October 2009

From creating Buzz to real-time Trends: Reading my favorite blogs is just like taking out toys and playing with them

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Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday.
So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same …

23 October 2009

Web designers more in demand now — even with the ease of blogging and pre-made themes

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Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one.
Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.]
One question led to another once Australian problem solver James Hilton offered …

15 October 2009

Reading: Social Media tips, stats, and updates. What are people talking about?

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What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …

30 September 2009

So now you can Tweet . . . What comes next? Getting Started lessons continue:

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You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?

Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …

20 September 2009

Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue

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“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking

I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse …

16 September 2009

Yes, Shari, Micromedia can support and inspire great conversation

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See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …

13 September 2009

Community Managers: Your organization’s guide along Social Media Revolutionary Road

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Center of Community, center of influencers
Hiring or Applying?
You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge.
Who OWNS the responsibility of managing social media conversations for an organization?
Brian …

11 September 2009

Social Media Tools — are just “tools,” not the all-important-strategies

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Part 3: Putting the PUBLIC Back in Public Relations
Add air to molten glass
If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is …

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