Featured,Getting Started,PR 2.0,Social Media Basics,Social Media Strategy         28 comments

“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”

For  those …

 Guest Post,PR 2.0,Sharisax Is Out There         No comments

It’s obvious that Jodi Kiely is Out There doing PR all over the world — and all over the Net. She’s been a Peace Corps volunteer in Kyrgyzstan, an editor for the Korean OECD Multilateral Tax Center in Korea, and a PR and Investor Relations Officer at Busan-Jinhae …

 Featured,PR 2.0,Sharisax Is Out There         2 comments

PR teachers have it made these days . . . if “having it made” means we get to figure out what works and what doesn’t now that the Social Media Revolution is affecting every facet of business.
We teach our students that public relations is all about building and maintaining a …

 Interview,PR 2.0         9 comments

As a university public relations instructor for many years, I have always been excited to compare notes with PR pros in the field. And with the revolutionary changes and “New Rules” for PR and Marketing, I am particularly pleased to meet a pro who “gets it.”
And David Landis gets it …

 Guest Post,PR 2.0,Personal Branding         No comments

I met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.
Magan is a senior at University of Georgia. As a PR …

 Blogging,Blogging Basics,Career Moves,Getting Started,PR 2.0,Personal Branding,Social Media Marketing,Social Media Strategy         6 comments

Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.

the TIME
the SKILLS
the COMMITMENT

Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking …

 Getting Started,PR 2.0,Social Media Marketing,Social Media Strategy,Twitter         2 comments

Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

 Book review,Getting Started,PR 2.0,Social Media Strategy         2 comments

As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping …

 Blogging,Facebook,Getting Started,PR 2.0,Personal Branding,Social Media Strategy,Twitter         No comments

Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday.
So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same …

 Blogging,Facebook,Guest Post,LinkedIn,PR 2.0,Personal Branding         6 comments

Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one.
Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.]
One question led to another once Australian problem solver James Hilton offered …

 Blogging,Facebook,Getting Started,PR 2.0,Social Media Marketing,Twitter         2 comments

What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …

 Future of advertising,PR 2.0,Personal Branding,Social Media Marketing,Twitter,Twitter Basics         10 comments

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?

Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …