Future of Marketing, Guest Post, PR 2.0, Personal Branding         No comments

I met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.
Magan is a senior at University of Georgia. As a PR …

 Blogging, Blogging Basics, Career Moves, Future of Marketing, Getting Started, PR 2.0, Personal Branding, Social Media, Social Media Marketing         2 comments

Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.

the TIME
the SKILLS
the COMMITMENT

Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking …

 Future of Marketing, Getting Started, PR 2.0, Reading, Social Media, Social Media Marketing, Twitter         2 comments

Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

 Book review, Getting Started, PR 2.0, Social Media         2 comments

As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping …

 Blogging, Facebook, Future of Marketing, Getting Started, PR 2.0, Personal Branding, Reading, Social Media, Twitter         No comments

Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday.
So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same …

 Blogging, Facebook, Guest Post, LinkedIn, PR 2.0, Personal Branding         6 comments

Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one.
Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.]
One question led to another once Australian problem solver James Hilton offered …

 Blogging, Facebook, Getting Started, PR 2.0, Reading, Social Media Marketing, Twitter         3 comments

What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …

 Future of Marketing, Future of advertising, PR 2.0, Personal Branding, Social Media Marketing, Twitter, Twitter Basics         7 comments

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?

Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …

 Book review, Future of Marketing, PR 2.0, Reading         5 comments

“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking

I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse …

 Book review, Facebook, PR 2.0, Reading, Social Media Marketing, Twitter         1 comment

See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …

 Best of 2009, Book review, Future of Marketing, PR 2.0, Social Media Marketing         4 comments

Center of Community, center of influencers
Hiring or Applying?
You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge.
Who OWNS the responsibility of managing social media conversations for an organization?
Brian …

 Blogging, Book review, Future of Marketing, PR 2.0, Social Media Marketing         2 comments

Part 3: Putting the PUBLIC Back in Public Relations
Add air to molten glass
If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is …