Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Twitter 101: Be Choosy when selecting first Tweeple to Follow
The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” [...]
Personal Branding is Powerful Strategy in Social Media
The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is [...]
Blogging is New World Pathway
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In [...]
Is Facebook better for your business than your social life?
So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with [...]
Follow Me Along Revolutionary Road
Blogging,Facebook,Personal Branding,PR 2.0,Sharisax Is Out There,Social Media Marketing,Twitter 
Comments OffHow does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.
As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized
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HOW TO DO SOCIAL MEDIA BY THE BOOK
