Blogging, Listening         4 comments

Lyndi Thompson is an M&M peanut-aholic and treehugger-wannabe, but she has also taken her nerdy HTML and CSS skills into the Blogosphere with her new blog lyndit.com.

I met Lyndit in Twitterville after she happened upon my article on 10 Mistakes Made by Social Media Newbies. Apparently Lyndit didn’t want to …

 Listening, Sharisax Is Out There, Social Media         14 comments

Two months ago I was in a yoga class where I sensed a whole host of similarities with my other passion — social media; hence, Top Ten Reasons Why I Love Yoga and Social Media.
Today, ten days into my Puerto Vallarta vacation, I can see how Social Media is, indeed, …

 Getting Started, Guest Post, Listening, Social Media Basics         5 comments

Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication.
Not all of them, though.
Below is a …

 Best of 2009, Featured, Getting Started, Listening, Social Media Basics         77 comments

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.

Bob asked me:
“What do Newbies typically do wrong?”

Putting on my …

 Best of 2009, Future of Marketing, Listening, PR 2.0, Personal Branding, Social Media         41 comments

My SFSU Business Communication students learn three rules to Business Success in their first class session:
(1) Listen Carefully
(2) Read Carefully
(3) Follow ALL Directions
The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip …

 Future of Marketing, Listening, Social Media Marketing, Twitter         6 comments

Today’s Twitter Lesson: How Microblogging Builds Community

Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that!
ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters]
TWO: Twitter …

 Facebook, Future of Marketing, Future of advertising, Listening, Personal Branding, Social Media Marketing         7 comments

So, once again, is Facebook a waste of time?
Not many of us live this way — anymore
Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates.
Common challenges in any evolutionary cycle.
But the fact remains that life does change, and so do …

 Listening, Social Media Marketing         16 comments

All the latest and greatest tools mean nothing – if you aren’t listening
I read several great blogs today — and would still be reading — if I didn’t want to share my own understanding of one important topic:
Effective social media marketing —  aka REAL CONVERSATION — cannot happen without someone …