Blogging, Blogging Basics, Featured, Getting Started, Social Media Marketing         3 comments

My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …

 Future of Marketing, Getting Started, Social Media Marketing         2 comments

Too often companies forget the second part of this scenario:
Firms are in business (1) to make profits by offering products and services
(2) to satisfy the unmet needs of their customers.
Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may …

 Blogging, Facebook, Getting Started, LinkedIn, Sharisax Is Out There, Social Media, Social Media Basics, Twitter         21 comments

My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

 Blogging, Blogging Basics, Getting Started, Social Media Basics         4 comments

Q: Why do you want to blog?

A: Because it’s new and I want to do it.

Q: What do you want to blog about?

A: I don’t know. You tell me.

Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers.
Six …

 Blogging, Getting Started         15 comments

More than 70% of Web users agree that personal recommendations influence their purchases and selections.
So what better way to find great blogs to read than to LISTEN TO people whom you’ve grown to trust?
Five bloggers who inspire me on my educational journey down Social Media Revolutionary Road
SETH GODIN
Seth Godin is a …

 Best of 2009, Career Moves, Getting Started, Personal Branding, Sharisax Is Out There         16 comments

Since I subscribe to the philosophy of “Intention,” my 2010 Predictions Article will be geared to Setting Some Goals and Making Them Happen. Here are three ways to do just that:

Follow a Role Model, who’s also a Friend

Find a Buddy — or Seven

Figure out Answers to the list of Questions …

 Best of 2009, Blogging, Facebook, Getting Started, LinkedIn, Social Media, Twitter         8 comments

CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan’s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post

Now …

 Best of 2009, Blogging, Facebook, Getting Started, Social Media Basics, Twitter         13 comments

“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

 Getting Started, Guest Post, Listening, Social Media Basics         5 comments

Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication.
Not all of them, though.
Below is a …

 Blogging, Book review, Facebook, Future of Marketing, Getting Started, LinkedIn, Reading, Social Media Basics, Social Media Marketing, YouTube         No comments

You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

 Career Moves, Future of Marketing, Getting Started         No comments

I debated about using that title — and even asked my Facebook Friends for advice on the riskiness of a “risqué” headline. So we’ll see what happens:
Will I get more traffic?
Will I hear any backlash?
What will I learn from using a “racier” title than I might have?
What …

 Best of 2009, Featured, Getting Started, Listening, Social Media Basics         77 comments

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.

Bob asked me:
“What do Newbies typically do wrong?”

Putting on my …