Future of advertising,Social Media Marketing         4 comments

Remember when Saturday morning meant cartoons? This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives. So I figured I’d share some of [...]

 Future of advertising,Interview,Personal Branding,Social Media Marketing         12 comments

Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy. The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with seemingly insurmountable challenges from foreclosures to furloughs to bankruptcies. It [...]

 Facebook,Future of advertising,Personal Branding,Social Media Marketing         7 comments

So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with [...]

 Future of advertising,PR 2.0,Twitter         9 comments

Social Media is Pushing Dramatic Changes in Marketing TGIF. We’ll make this blog-lite, just in case you haven’t read my first post. Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes [...]