Viewing Category » Future of advertising
10 March 2010

Online Relationships Lead to Lots of Learning: Guest Post on Art of Selling from one of my new fav Tweeple

Post Thumbnail of Online Relationships Lead to Lots of Learning: Guest Post on Art of Selling from one of my new fav Tweeple

Justice Marshall aka @SocialNature on Twitter believes that relationships are the foundation of business and happiness, and that makes lots of sense as Justice and I are Tweeting one another — learning from one another — and supporting one another.
When Justice recently Tweeted about a conference he’d attended about …

27 February 2010

Ad Agencies Can Survive . . . IF . . .

Post Thumbnail of Ad Agencies Can Survive . . . IF . . .

. . . if they follow this advice from the Forrester Research group [independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology].
Noted marketing blogger Edward Boches wrote about THE FUTURE OF AD AGENCIES from the Forrester point of view in a recent blog …

30 September 2009

So now you can Tweet . . . What comes next? Getting Started lessons continue:

Post Thumbnail of So now you can Tweet . . .  What comes next? Getting Started lessons continue:

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?

Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …

31 August 2009

Is Social Media THE ANSWER when traditional marketing “sucks”?

Post Thumbnail of Is Social Media THE ANSWER when traditional marketing "sucks"?

Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …

26 August 2009

SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives

Post Thumbnail of SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives

When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life.
That panel discussion and the meeting I had with John and the …

16 August 2009

Advertising or Entertainment via Online Video — What’s the difference?

Post Thumbnail of Advertising or Entertainment via Online Video -- What's the difference?

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree.
In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement.
Here is the …

14 August 2009

No guarantees, but here are tips to “Go Viral”

Post Thumbnail of No guarantees, but here are tips to "Go Viral"

The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting.
Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according …

13 August 2009

Viral Video — Advertising left Madison Avenue for Your Avenue

Post Thumbnail of Viral Video -- Advertising left Madison Avenue for Your Avenue

Spiraling Beyond Control
Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services?
What’s viral and …

1 August 2009

What Info is HOT on my computer screen today?

Post Thumbnail of What Info is HOT on my computer screen today?

Imagine the possibilities
Remember when Saturday morning meant cartoons?
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I …

19 June 2009

Business will rebound when firms learn and use today’s new resources for marketing

Post Thumbnail of Business will rebound when firms learn and use today's new resources for marketing

Strategic thinker & Brand Specialist: Russell Volckmann
Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy.
The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with …

6 May 2009

Is Facebook better for your business than your social life?

Post Thumbnail of Is Facebook better for your business than your social life?

So, once again, is Facebook a waste of time?
Not many of us live this way — anymore
Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates.
Common challenges in any evolutionary cycle.
But the fact remains that life does change, and so do …

1 May 2009

The Original TWEETER — Jack Dorsey — comes to SFSU

Post Thumbnail of The Original TWEETER -- Jack Dorsey -- comes to SFSU

Hawks can TWEET, can
Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates
**GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told …

 Page 1 of 2  1  2 »
EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.