Facebook,Future of advertising,LinkedIn,Sharisax Is Out There,Twitter         16 comments

Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to …

 Book review,Briefly stated,Future of advertising         4 comments

How can organizations “conquer the forces changing business today”?
C-Scape, a new book by Larry Kramer, journalist-turned-digital entrepreneur/venture capitalist, offers case histories and insights to help businesses make more informed decisions on what to do next during these revolutionary/evolutionary times.
Discussing the future of advertising, Larry suggests three opportunities.

“Each offers the target …

 Future of advertising,Guest Post,LinkedIn         No comments

One of the coolest social networking activities I’ve been enjoying lately is a discussion on the LinkedIn group “Future of Social Media.”
Member Endaf Kerfoot posted a great topic in April 2009:

“Introduce yourself to members of the group – who you are, what you do, where your social media strategy is …

 Future of advertising,Guest Post,Social Media Marketing         7 comments

from My Friend & Guest Poster Deepak Gupta
Savvy marketer Deepak Gupta has become a great friend through Twitter, and when I read about what he learned from two days at a Google Grants Workshop at their Headquarters in California earlier this year, I wanted to learn more about how to …

 Future of advertising,Guest Post,Sharisax Is Out There,Social Media Marketing         No comments

Justice Marshall aka @SocialNature on Twitter believes that relationships are the foundation of business and happiness, and that makes lots of sense as Justice and I are Tweeting one another — learning from one another — and supporting one another.
When Justice recently Tweeted about a conference he’d attended about …

 Future of advertising         1 comment

. . . if they follow this advice from the Forrester Research group [independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology].
Noted marketing blogger Edward Boches wrote about THE FUTURE OF AD AGENCIES from the Forrester point of view in a recent blog …

 Future of advertising,Personal Branding,PR 2.0,Social Media Marketing,Twitter,Twitter Basics         10 comments

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?

Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …

 Facebook,Future of advertising,PR 2.0,Social Media Marketing,Year 2009         15 comments

Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …

 Future of advertising         3 comments

When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life.
That panel discussion and the meeting I had with John and the …

 Future of advertising,Guest Post,Social Media Marketing         3 comments

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree.
In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement.
Here is the …

 Future of advertising,Guest Post,Social Media Marketing         8 comments

The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting.
Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according …

 Facebook,Future of advertising,Guest Post,Social Media Marketing         2 comments

Spiraling Beyond Control
Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services?
What’s viral and …