Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
How Social Media Works: it really is all about engagement!
No, this is NOT going to be “the” answer to the subject “How social media really works” — only one, but an interesting one. I just met freelance copywriter David McCauley via LinkedIn when he responded to my post How to increase blog readership. Now we are connected on both LinkedIn and Facebook, and we’ve [...]
Is Curation the Future of Journalism?
Curation: “the activities of sorting, choosing, and display, which museum curators perform based on their extensive knowledge of the subject area of an exhibit.” [according to Mindy McAdams in her article on Curation and Journalists] “With the push of social media and advancements in communications technology, the curator has become a journalist by proxy. “They [...]
“This” Telemarketing Thing Has Gotta Change [Briefly Stated]
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Don’t you just love those telemarketers trying to sell you stuff you didn’t ask for and don’t want? NOT!! This morning “Joe” called me from Whatever. He told me he’d called and left a message the week before. He told me I’d signed up for some webinar a month ago. He told me that he [...]
Is the New Technology the END of Marketing? Just ask Owen
“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet. While many people may say that the world’s [...]
What’s one difference between a blogger and a journalist?
Bloggers do like I’m doing right now — write my thoughts just after they come to me. Journalists research . . . and then write. OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the context of this post: [...]
What should you talk about at a networking event? [Briefly Stated]
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The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared. Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet is to find new clients through genuine conversation. Ivan Misner, founder and chairman of BNI, the world’s [...]
Do you have an ONLINE PRESENCE or merely a website?
The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example. So began an excellent article by my blogger colleague Michael Cohn, who serves clients by building [...]
To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not
How do you feel about Yelp? Inquiring minds want to know. I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the "goggle" chat. If you are not now a [...]
Do you want to be an A-List Influencer?
A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm – Steve is very, very influential. He was considered an A-List Blogger [...]
How to use LinkedIn to help you say NO to “problem” client – Final post in series
“Call me insane, but I’ve always assumed that like myself, clients are human and therefore capable of ‘occasionally’ being confused, misinformed, or simply WRONG. With this mindset I believe that saying ‘No’ to the client is perfectly acceptable just as long as you’re considerate about how you go about it.” – from one of 49 [...]
Saying NO is easy in “cultivated” relationships — 5th in series
The final two “chapters” in my Saying NO series will be based on input from LinkedIn members who helpfully contributed responses to my question: How do you say NO to a client or customer? I’m writing a blog post on Saying NO to Customers/Clients. Do you have any tips or experiences on WHEN to say [...]
Three Main Reasons to Say NO to New Projects – 4th in series
The subject of turning down new business has “hit a nerve.” So many people have weighed in on this topic that I wanted to share as many opinions as possible — hence this series, which began with Saying NO to a new client may be your Best Business Move. My friend Mike Van Horn, whom [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
