Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Handbook to guide your success in social media and more effective Public Relations efforts
As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: Making News in the Digital Era by David E. Henderson If elections were held today for Social Media Expert, David gets my vote. His 2009 narrative/guidebook is perfect for helping learners on all [...]
Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue
“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse chapters remaining in Part [...]
Yes, Shari, Micromedia can support and inspire great conversation
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the [...]
Community Managers: Your organization’s guide along Social Media Revolutionary Road
Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a [...]
Social Media Tools — are just “tools,” not the all-important-strategies
Part 3: Putting the PUBLIC Back in Public Relations If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance. Because Brian and Dierdre devote [...]
No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations
Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
