Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
21 Tips for using Facebook and Twitter for Business via Brian Solis
From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.]
8 Ways to Maximize Business at a Meetup
From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how [...]
19 Steps to Getting Found Online – from @hubspot founders
If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.] We are indeed living in [...]
11 Do’s and 7 Don’ts For Marketing on Facebook
Everyone wants to be told what to do, according to 19th century philosopher Ralph Waldo Emerson. That’s one reason we read books — and write blogs. I combined the two in a “How to” site with lists I will be reposting here on a weekly basis. If you just can’t wait, though, click on the [...]
The Future of Advertising: Payment, Entertainment & Information
How can organizations “conquer the forces changing business today”? C-Scape, a new book by Larry Kramer, journalist-turned-digital entrepreneur/venture capitalist, offers case histories and insights to help businesses make more informed decisions on what to do next during these revolutionary/evolutionary times. Discussing the future of advertising, Larry suggests three opportunities. “Each offers the target audience something [...]
Nook Goes After Baby Boomers with Extra Large Type . . . and lower price
My BFF Sandy Davis has done it again. Recently she reported on her Electronic Book Reader research that paid off with All The Reasons To Choose Nook Over Kindle. Here’s the latest . . . Nook News! For one thing: Prices are Down Guest Post by Sandy Davis Yesterday, Barnes and Noble made an exciting [...]
The Main Reason You Should Attend a Linchpin Meetup
By the time you read this article, there will undoubtedly have been way more than 6,000 people who’ve attended Linchpin Meetups all over the world. I attended my first such event in Columbus, OH, on June 14 — The First International Linchpin Meetup Day. Meetups allow people to form groups with like-minded individuals. But what [...]
Nook beats out Kindle for Superior Online Reading
A few weeks ago, one of my networking groups gave us the table topic of Your Female Role Model. At the moment my mind went blank . . . but darn, I should have thought of my very very good friend Sandy Davis who was my next door neighbor in Springfield, MO. I’ve got lots [...]
Why am I here?
“What do you want your website visitors to learn about you?” That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed. “Your website visitors need to find out if your website has [...]
How To Do Social Media By The Book
One year ago today, I wrote my first blog post: Follow me along Social Media Revolutionary Road . . . and what a ride it’s been — life altering, for certain. The lessons keep on coming, especially on how to do this blogging gig. While there is NO one right way to blog — or [...]
Inbound Marketing: Build Genuine Relationships for Mutual Gain
Are you a HubSpot Fan? If you are, then this article will be “speaking to the choir,” but if you don’t know anything about HubSpot AND you’re trying to learn everything Out There about Social Media, read on. Initially, I “stumbledupon” HubSpotTV, which is a weekly Friday afternoon podcast featuring Karen Rubin and Mike Volpe, [...]
1,734 Uses for Social Media – Look ‘em Up in Tamar’s “Text”
You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web. Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media news on the Net — [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
