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12 October 2009

Want a cool, fancy, free design for your blog? Check out my students’ new blogs

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 Blogging         5 comments

Way back when . . . I first started blogging with WordPress.com in April of this year, I never changed my background from the Kubrick default theme. So for four months, my blog looked exactly like my husband Jack’s above. HOWEVER, now that I know how EASY and how much FUN it is to see […]

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8 October 2009

How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!

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 Blogging         21 comments

So you’re ready . . . to join the Blogosphere with your own individual views. It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go. GETTING STARTED is always the hardest part of a new endeavor. So here’s […]

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23 September 2009

The “Secret” to pumping your own Google Juice: External Links

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 Blogging         6 comments

Getting started in Social Media is all about JUST DOING IT! That’s what I continue to do — and exactly what I suggest to those listening to me. [Those NOT listening to me get the same advice, and I know it’s just a matter of time until they, too, jump in.] My TWO Biggies this […]

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11 September 2009

Social Media Tools — are just “tools,” not the all-important-strategies

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 Blogging         2 comments

Part 3: Putting the PUBLIC Back in Public Relations If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance. Because Brian and Dierdre devote […]

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9 September 2009

Facilitating Conversations: Talking the Talk – Part 2 of my glimpse into Putting PUBLIC Back in PR

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 Blogging         5 comments

Want to join the discussion of “How Social Media is Reinventing the Aging PR Business”? I did yesterday when I began the day writing my take-aways from Part 1: “The True Value of New PR” — Putting the Public Back in PR by Brian Solis and Deirdre Breakenridge — and ended the day engaging in […]

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8 September 2009

No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations

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 Blogging,Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion […]

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25 August 2009

Old Hat press releases will no longer cut it

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 Blogging,Twitter         10 comments

Part II: My notes on PRWeb Social News Release show For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES. However in the New Media World, we now have the SOCIAL NEWS […]

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23 August 2009

Get FOUND on the Web — through Online News Releases

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 Blogging         2 comments

Part I: SEO PRWeb and Vocus sponsored a webinar on “How to Use Online News Releases to Drive Social Media Campaigns” : so I thought I’d “ruminate” over the material by “taking notes” as a blog post. That way, we all can get smarter. Steps to SEO A. Identify a profitable target key phrase B. […]

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20 August 2009

Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours

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 Blogging,Featured         15 comments

A few weeks ago,  I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens […]

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9 August 2009

How am I doing? My online presence roadmap 2-week checkup

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Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met. So how have I done? Below is my “roadmap” list, followed by my […]

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9 August 2009

With 100’s of social media platforms, which do you choose to use?

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 Blogging,Twitter         25 comments

Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use? The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or incorporate your participation into your daily routine. But what […]

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2 August 2009

What to Blog? My story about Peter

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 Blogging         16 comments

Many of my students have begun blogs, and their first questions seem to revolve around, “How do I get more readers?” and “How do I get people to comment?” My standard answers have been these three: * Comment on other people’s blogs * Announce your new posts on Facebook, Twitter, Friendfeed, and LinkedIn * Enable […]

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