Best of 2009, Career Moves, Getting Started, Personal Branding, Sharisax Is Out There         16 comments

Since I subscribe to the philosophy of “Intention,” my 2010 Predictions Article will be geared to Setting Some Goals and Making Them Happen. Here are three ways to do just that:

Follow a Role Model, who’s also a Friend

Find a Buddy — or Seven

Figure out Answers to the list of Questions …

 Best of 2009, Blogging, Facebook, Getting Started, LinkedIn, Social Media, Twitter         8 comments

CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan’s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post

Now …

 Best of 2009, Blogging, Facebook, Getting Started, Social Media Basics, Twitter         13 comments

“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

 Best of 2009, Featured, Getting Started, Listening, Social Media Basics         77 comments

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.

Bob asked me:
“What do Newbies typically do wrong?”

Putting on my …

 Best of 2009, Featured, Getting Started, Twitter, Twitter Basics         17 comments

Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …

 Best of 2009, Facebook, Getting Started, Personal Branding, Sharisax Is Out There, Social Media         10 comments

“To be or not to be . . .”
“To DO, or NOT to do . . .”

I got a “dressing down” the other day when I asked a question on various social media platforms.
This was my message:
“ARE PRESS RELEASES DEAD?  I would like to publish an article …

 Best of 2009, Blogging, Facebook, Featured, LinkedIn, Social Media Basics, Social Media Marketing, Twitter, YouTube         17 comments

As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …

 Best of 2009, Blogging, Blogging Basics, Featured, Getting Started, Personal Branding         7 comments

So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …

 Best of 2009, Career Moves, Facebook, Featured, Getting Started, LinkedIn, Personal Branding, Social Media Basics         12 comments

Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …

 Best of 2009, Future of Marketing, Getting Started, Social Media Basics, Social Media Marketing, Twitter, Twitter Basics         6 comments

“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”

“OK, already, I’m convinced.
Now what do I pick up first?”

So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …

 Best of 2009, Book review, Future of Marketing, PR 2.0, Social Media Marketing         4 comments

Center of Community, center of influencers
Hiring or Applying?
You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge.
Who OWNS the responsibility of managing social media conversations for an organization?
Brian …

 Best of 2009, Facebook, Featured, Future of Marketing, Future of advertising, PR 2.0, Personal Branding, Social Media Marketing, Twitter         14 comments

Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …