just heard on Nov 1 FIR podcast:
from Michael Netzley’s Singapore report:
1) Create a sense of urgency
2) Respect all sides
3) Attract local influencers
4) Create institutions, not just rhetoric
5) Aim for widespread application
Note: One key to the evolution of communication strategy is that we are continually “making it up as we go along.” In my 1.5 years blogging, I have learned that some people need short posts in order to even want to read — while others demand longer more thoughtful articles to spark their interest. [Great titles are essential in either case.]
Beginning today, I plan to share “briefly stated” posts of things I read, hear, and/or think about.
If you do take a moment to read this post, please take another moment to write down one thing that comes to mind. Thanks.