Because I use Tweetdeck . . . and because I’m interested in the
Future of Advertising,
Twitter for Business,
Facebook for Business,
and the Future of Newspapers,
I can have a constant stream of TWEETS about all of those subjects.
Today, in my Twitter for Business column of Tweets, I found a link for the Small Business Trends report on Twitter Tips. I checked it out for the Twitter workshop I’ll be conducting next week.
A digest of some of the tips I liked best:
I. Getting started
- “Lurking” for awhile before making a move can be beneficial
- Use Twitter Search to follow your company mentions.
- Decide you will schedule some time, even just a half hour, to monitor your stream and write Tweets.
- Follow LinkedIn contacts and others in your industry, and then follow whom they are following.
- Listen to conversations, join in, and add value.
2. Smart Marketing
- Create a custom Twitter background to reflect your brand.
- Do Not SPAM. Do Not just talk about yourself and your company.
- Pay attention to your followers and engage them in conversation.
- When you do talk about your business, mention clients and partners.
- Add links to valuable resources — both for your industry and for personal growth.
- RT best messages from your followers, and thank people who RT you.
- Fill out your Twitter profile to help people know to follow you.
- Plan contests, polls, and Twitter-only discounts.
3. Observing Etiquette
- Don’t automate. People hate reading robotic posts that lack sincerity and authenticity.
- Don’t SPAM.
- Give before you expect to receive.
- Build relationships, and you will gain a whole lot from Twitter.
- Respect your audience. Remember the Golden Rule.
4. Spreading the Message How to get Re-Tweeted
- Leave at least 15 characters, so people will not have to shorten your message [because RT’s add another name].
- Post valuable content, such as links to online resources.
- Use attention-grabbing phrases before links; tell people why they should click.
- RT others.
5. Time Management
- Don’t feel you need to read every Tweet. If you want to make certain not to miss anything on a certain topic, then do a Twitter search.
- If your time is limited, then make sure to limit your Twitter time, e.g. 15 minutes in morning, 15 minutes in afternoon, 15 minutes in evening
6. Advanced strategies
- You can tweet requests for all kinds of help.
- Set up a desktop application like Tweetdeck to constantly stream certain keywords
- Read profiles and begin conversations
- Tweet a link to job postings.
- Use hootsuite.com to track tweets, get measurements, and manage multiple profiles through one interface.
- Check a host of Twitter applications to see what will work best for you.
FINAL HINT: If you read the Full Report, then you can see “Who Said What Tip” and you can follow them.
Please join the conversation, and add your favorite tips, tricks, and “secrets.”