Comments on: When Communication Adds Up to a Big Fat Zero http://sharisax.com/2009/04/27/when-communication-adds-up-to-a-big-fat-zero/ Join me on a journey down the Social Media Revolutionary Road Sun, 13 May 2012 10:06:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: 7 Social Media Blogs for Small Biz | Websites for Small Biz http://sharisax.com/2009/04/27/when-communication-adds-up-to-a-big-fat-zero/comment-page-1/#comment-1825 7 Social Media Blogs for Small Biz | Websites for Small Biz Sun, 17 Jan 2010 18:03:45 +0000 http://sharisaxisoutthere.wordpress.com/?p=66#comment-1825 [...] (see, online networking really does work, if you take the time to have a conversation with people, listening to them and adding your observations). Shari writes in a friendly, easy-to-connect manner about how [...] [...] (see, online networking really does work, if you take the time to have a conversation with people, listening to them and adding your observations). Shari writes in a friendly, easy-to-connect manner about how [...]

]]> By: Popularity has its price | Sharisax Is Out There http://sharisax.com/2009/04/27/when-communication-adds-up-to-a-big-fat-zero/comment-page-1/#comment-726 Popularity has its price | Sharisax Is Out There Mon, 19 Oct 2009 06:13:06 +0000 http://sharisaxisoutthere.wordpress.com/?p=66#comment-726 [...] Next post: Lis­ten­ing Tips [...] [...] Next post: Lis­ten­ing Tips [...]

]]> By: sharisax http://sharisax.com/2009/04/27/when-communication-adds-up-to-a-big-fat-zero/comment-page-1/#comment-80 sharisax Mon, 27 Jul 2009 16:00:58 +0000 http://sharisaxisoutthere.wordpress.com/?p=66#comment-80 Yoshiko, I'm really proud of you. YOU GET IT! Spread the word. The world is waiting to hear it . . . even if many don't know it yet. Yoshiko, I’m really proud of you. YOU GET IT! Spread the word. The world is waiting to hear it . . . even if many don’t know it yet.

]]> By: sharisax http://sharisax.com/2009/04/27/when-communication-adds-up-to-a-big-fat-zero/comment-page-1/#comment-81 sharisax Mon, 27 Jul 2009 15:55:13 +0000 http://sharisaxisoutthere.wordpress.com/?p=66#comment-81 And,. thank you, Anh, for checking in again. Lots and lots new on the PR horizon since your class . . . just last semester! And,. thank you, Anh, for checking in again. Lots and lots new on the PR horizon since your class . . . just last semester!

]]> By: Yoshiko http://sharisax.com/2009/04/27/when-communication-adds-up-to-a-big-fat-zero/comment-page-1/#comment-82 Yoshiko Mon, 27 Jul 2009 15:40:40 +0000 http://sharisaxisoutthere.wordpress.com/?p=66#comment-82 Wow this post is right on point. I see this everyday at work. The company I work for tells us that they want to know what customers are saying about our products, selection, and what products they would like us to carry. For months we have been tabulating request, but when we email this truly invaluable information HQ either does not reply or they say "This will not make or break us." WHAT???? Especially in today's economy any little bit helps and you never really know what is going to make or break you. The company has started to use social media as well, but they have no idea what they are doing. Our company blog right now reads like a personal journal that has nothing to do with our company. Content, content, content... a company blog should engage the consumer in a meaningful conversation with the company. It is just so frustrating. Everyday I learn something new about effective business strategies, but they just brush me off. They are way too attached to the old rules of marketing/PR. They even have us calling and sending out letters to our customers. This is the Twenty-First Century. Its time to "actively listen" and forget the interruption tactics. I am starting to think that they are just hopeless. I mean really.. phone calls. Wow this post is right on point. I see this everyday at work. The company I work for tells us that they want to know what customers are saying about our products, selection, and what products they would like us to carry. For months we have been tabulating request, but when we email this truly invaluable information HQ either does not reply or they say “This will not make or break us.”

WHAT????

Especially in today’s economy any little bit helps and you never really know what is going to make or break you. The company has started to use social media as well, but they have no idea what they are doing. Our company blog right now reads like a personal journal that has nothing to do with our company.

Content, content, content… a company blog should engage the consumer in a meaningful conversation with the company. It is just so frustrating. Everyday I learn something new about effective business strategies, but they just brush me off. They are way too attached to the old rules of marketing/PR. They even have us calling and sending out letters to our customers. This is the Twenty-First Century. Its time to “actively listen” and forget the interruption tactics. I am starting to think that they are just hopeless. I mean really.. phone calls.

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